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COMMERCIAL AM PROGRAMS >***+++***>**+*»•*+*+++*++++*++**+*++++
ADVERTISING AGENCY Lawrence C. Cumbinner
Sherry, Baker & Tildcn
|. Walter Thompson
Morse International
Warwick & Legler Edward H. Weiss Norman, Craig & Kummel Badger, Browning & Parcher
Walter F. Bennett & Co. Grant Advertising
John M. Camp Co. Charles W. Hoyt Co. Sullivan, Stauffer, Colwell &
Bayles, Inc. Ogilvy, Benson & Mather North Advertising
Walter F. Bennett Co. Doherty, Clifford, Steers &
Shenfield McCann-Erickson Young & Rubicam Cardner Advertising McCann-Erickson
Thompson-Koch Co. Anderson & Cairns
PROGRAM
ADVERTISER AND PRODUCT
NETWORK
Q-Tips. Inc.
(Q-tips) Quaker Oat Co.
(Quaker & Mother's Swift & Co.
(Allsweet) Vick Chemical Co.
(Vaporub)
P
Ex-Lax Inc. (Ex-Lax)
Mogen David Wine Co.
(Wine) Pabst Brewing Co.
(Beer & Ale) Parker Bros.
(Games*
Oats)
People Are Funny
NBC
Pierce, Dr. Bob
World Vision, Inc.
ABC
Plymouth Show, The (Starring Lawrence
Plymouth Division of Welk) Chrysler Corp.
ABC
— R
Radio Bible Class
Radio Bible Class
ABC
Reeves, Jim
Knox Gelatine ABC Lever Bros. Co.
(Breeze)
(Dove) The Toni Co., A Division
of The Gillette Co.
Revivaltime
The Assemblies of God
ABC
Right to Happiness
Bristol-Myers Co.
CBS
Roberts, Oral Broadcast Rusty Draper
Second Mrs. Burton
California Packing Co. General Foods Corp. Grove Labs Inc. Lehn & Fink Prod. Corp. Lever Bros. Co. Sterling Drug, Inc. Syntex Chemical Co. Oral Roberts'
Evangelistic Assn.
ABC
Keyes, Madden & Jones
R. J. Reynolds Lab. Co. Stewart-Warner Corp.
— s —
California Packing Co. Campbell Soup Co. Ex-Lax, Inc. General Foods Corp. Grove Labs, Inc.
CBS
Wm. Esty Co. MacFarland, Aveyatd Co.
CBS
McCann-Erickson BBD & 0
Warwick & Legler Young & Rubicam Gardner Adv. Co. &
Sportscasts
Sports Time Stern, Bill
Lehn & Fink Prod. Corp.
Lever Bros. Co.
Syntex Chemical Co.
Tetley Tea Co.
General Motors Corp. ABC
(CMC Truck & Coach Div.) The Savings & Loan Foundation Sterling Drug, Inc. 20th Century-Fox R. J. Reynolds Lab. Co. CBS Stewart-Warner Corp. Colgate Palmolive Co. MBS
Sterling Drug Co. Symphonic Electronic Corp.
1364
Cohen & Aleshire McCann & Erickson
Anderson & Cairns Ogilvy, Benson & Mather Kudner Agency
McCann-Erickson DancerFitzgerald -Sample Charles Schlaifer Co. Wm. Esty Co. Inc. MacFarland, Aveyard