Radio age (Jan-Dec 1925)

52 RADIO AGE for April, 1925 Free Subscriptions to Radio Age for Your Time ! RADIO AGE, Inc., will give a year's free subscription to this magazine to any reader who will obtain for us a news-dealer who will handle our magazine in a town or city where we are not already represented. If you are now a subscriber to RADIO AGE, we suggest that you refer this notice to one of your friends who will doubtless be pleased to take advantage of this opportunity. Or you may extend your own subscription for one year without cost. This offer is to remain in effect until further notice. Free Subscription Blank RADIO AGE, Inc., 500 N. Dearborn Street, Chicago, 111. Gentlemen: In order to get a free subscription to RADIO AGE, "The Magazine with Blueprints," for one year, I herewith send you the name of a dealer who will sell RADIO AGE in the city mentioned. It is understood that if you already have a dealer in this city that the offer of a free subscription does not hold good. Deale Street Number. City. My name Street Number. City 4-25 RADIO £83* and HOOK-UPS FREE Oar great new catalog, fresh from tho press, conteinB the very newoat in complete seta, parts and accessories— hundreds of amazing bargains. 250,000 customers testify to oar wonderful values and reliability. Complete instructions with diagrams for making most practical popular sets FREE. SEND QUICK for your ctipv. \Please include name of friend who is interested in Radio.) THE BARAWIK CO. Dept. 122 32-40 So. Clinton Street Chicago SEND NO MONEY! Your OWN Name and Address Printed Free on Thank You Cards Hear what YOU like. Stations gladly put on numbers at your request. Thank your favorite stations. Spe. i:a .-urda that e et ATTENTION. All the RAGE. 100— SI. 00; 200— si.60j 800—52.00: 6oo— ?s.oo: 1000— ,$5.00. Poatpaid if pay with order. MONEY REFUNDED If Not Delighted Quality cards. High grade printing. With 1st order. Shows call, city, wave lgth. 4 dial settings, etc. Station list by w. lgth. Distance map. Rippled cover. _y postman when you get cards etc . Order NO W! RADIO PRINTERS 2024 Main St., Mendota, III. FREE LOG HUDX0N-R0SS Wholesale radio only. One of the first and still in 'the lead. Write lor discounts. 123 W. Madison St. Chicago # 1 resistances to order. S2.50. When better re are made they bear the Crescent labe 1 CRESCENT RADIO SUPPLY CO. 9 Liberty Street Jama The Magazine of the Hour At Last! The Perfect Announcer! (Continued from page 29) contains some unexpected features. Rate of delivery is most important, stress variations are second, distinctness is third, average pitch is fourth, pitch variations are fifth, changes in rate pace are sixth, and degree of formality is least important of all. It would seem from the comments made by various members of the committee that perfect co-ordination between mind and vocal muscles is greatly to be desired in any radio announcer, and absolutely essential to the Ideal Impresario of the Air. "Vowel elongation is very bad" is one terse comment. Provincialisms are not objectionable in certain cases, but the majority seem to feel that provincialisms from only one part of the country — the South — are desirable. "Foreign dialects are entirely out of place" is another brief statement. "Nasal tone quality and harsh tone quality are unsuitable because the effect is unpleasantly amplified in the majority of loud speakers" would indicate that the loudspeaker has supplanted the earphone in the American home and is a considerable factor in any judgment on radio announcing technique. "Neurotic mannerisms and lapses are particularly distressing" is the unanimous opinion of the entire committee. Lacks One Thing! 'T'HE committee explains further that J this Ideal Radio Announcer lacks one most vital factor, which they are unable to give him; namely, Personality. The committee presents the Ideal Radio Announcer to the entire announcing profession as a technically correct and perfect being; but to the individual announcers it must remain to imbue him with the spark of Personality. It is the earnest hope of the committee that radio announcers throughout the country will be able to utilize findings to advantage, eliminating those technical faults which are at present detracting from their "Radio Personalities." As yet the Radio Voice Technique Committee has dealt with the art of radio announcing only in the abstract. It has been essential to determine what characteristics constitute perfection in the art before any judgment can be made as to which of the more than fifteen hundred "radio voices" in the country most nearly approach that perfection. The committee intends to crystallize their opinions in more concrete form by voting on the best of present-day announcers in the future. Whether or not it will be possible to make such a decision in more than a local sense remains to be determined by the committee. DO YOU CRAVE JAZZ? Then you will get plenty of it and then some if you listen in on RADIO AGE'S Jazz Carnival from KYW's Congress Hotel Studio, Saturday, April 4, beginning at midnight. * Tested and Approved by RADIO AGE *