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RADIO AGE for June, 1926
The Magazine of the Hour
29
llilt,ri;Hi
Overlooking Parque Colon at Havana stand the towers of PWX. The lower portion of the picture shows the type of vegetation for which Havana is noted
perhaps, the laughter which seems to lurk in his voice sometimes.
Built in 1922
PWX is the radio station of the Cuban Telephone Co. of Havana and is affiliated with the International Telephone and Telegraph Corporation of New York. PWX and WKAQ, Porto Rico, were installed at the same time during the summer of 1922 and are twin stations. WKAQ is located on the roof of the Porto Rican Telephone Company and is also affiliated with the International Telephone and Telegraph Company of New York. The only difference is in wave length
— Havana is on 400 meters, Porto Rico on 341 meters.
Henry C. Hart, of the Cuban Telephone Company, is the Chief Engineer of PWX. A. Howard Soler is Supervisor. Juan R. Rios is the operating engineer and Ricardo D. Diego his assistant.
Urbano del Castillo finds that his previous newspaper experience is of benefit to him in his present position of Artistic Director of the station.
Band Concerts
THE Cubans are exceedingly fond of band music and PWX gives considerable attention to it, broadcasting the Sunday night concerts from Malecon bandstand as well as the Wednesday night concerts. There is a municipal, an army and a marine band and their open-air concerts are a never-failing popular feature of Havana life.
The people of Cuba are much interested in radio and, according to Government figures of 1925 there are 50,000 sets in use there, about 30,000 of which are home made.
PWX estimates its average daily audience, in Cuba, at 100,000. In the United States it puts it very modestly at 250,000.
Beginning with two broadcasts a week and a few special national holiday concerts it now broadcasts regularly every night except Thursdays. Friday nights a
Many novel means of identifying radio stations have been hit upon but none so popular and so completely unique as the clock used by Havana to keep its wave channel alive during the program interludes
special concert is given by artists from the leading Cuban families. This is called Noche de Moda (Fashion Night) and is revealing some very fine talent.
This fashion night has begun the station's campaign to increase the quality and variety of its programs and it is intended to introduce many special features and new artists.
Keeps Growing
THAT PWX is growing in popularity is shown by the fact that during 1925 an average of
(Please tarn to page U7)
The Cuban Army band is shown above, with its director Capt. Jose Molina Torres, and assistant director Lieut. Luis Casas Romero. This famous band plays in the stand on the Malecon from where the music is picked up and broadcast by PWX