Radio age (Jan 1927-Jan 1928)

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e n n Modern Radio is better with Battery Power NOT because they are new in themselves, but because they make possible modern perfection of radio reception, batteries are the modern source of radio power. Today's radio sets were produced not merely to make something new, but to give you new enjoyment. That they will do. New pleasures await you; more especially if you use Battery Power. Never were receivers so sensitive, loud-speakers so faithful; never has the need been so imperative for pure DC, Direct Current, that batteries provide. You must operate your set with current that is smooth, uniform, steady. Only such current is noiseless, free from disturbing sounds and false tonal effects. And only from batteries can such current be had. So batteries are needful if you would bring to your home the best that radio has to offer. Choose the Eveready Layerbilt "B" Battery No. 486, modern in construction, developed exclusively by Eveready to bring new life and vigor to an old principle — actually the best and longest-lasting Eveready Battery ever built. It gives you Battery Power Here is the Eveready Layerbilt "B" Battery No. 486, Eveready's longestlasting provider of Battery Power. for such a long time that you will find the cost and effort of infrequent replacement small indeed beside the modern perfection of reception that Battery Power makes possible. NATIONAL CARBON CO., INC. New York Qjjj San Francisco Unit of Union Carbide and Carbon Corporation Tuesday night is Eveready Hour Night — 9 P. M., Eastern Standard Time WEAF-Neu, York WJ AR-Providence WEEI-Bojion WFl-Philadelphia WGR-Buffalo WCAE-PiMs6nrgfc WSAl-Cincinnati WTAM-Cleveland WWS-Detroit WGN-Cfcicago ^OC— Davenport wcco-I^T"* KSD-Se. Louis WDAF-Kansas City WRC Washington WGY-Schenectady WHAS-Louisville ^SB-Atlanta WSM-\ashville WMC-Memphis Pacific Coast Stations — 9 P. M., Pacific Standard Time KPO-KGO-San Francisco KFl-Los Angeles KFOA-KOMO-SeaMfe KGW-Ponland Radio Batteries ^.-they last longer T h i r is f u I I o f things you shouldn't miss y