Radio age research, manufacturing, communications, broadcasting, television (1941)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

How RCA Victor's "Beat the Promise" Campaign Helps War Production SOUND...TO KEEP FREEDOM RINGING TODAY, American industry has a new ally in sound—the sound of RCA In- dustrial Communications Systems. Sound can reach men and women while they work. It stimulates their pro- duction, boosts their morale and spurs them on to greater effort. In most RCA Victor plants, for exam- ple, war bulletins are broadcast. Music tides workers over "fatigue periods". Even the voices of former employees now in the service are broadcast to their friends at work in the plant. An RCA Industrial Communications System has played a large part in RCA Victor's "Beat the Promise" Campaign ... a drive undertaken months before Pearl Harbor, by RCA Victor workers, to increase production of vital military radio equipment. We have not used sound alone. Posters like those below—contests, suggestion- awards, rallies and printed messages—• all played their part. Yet sound has played such an important part that hun- dreds of other companies have now in- stalled RCA Industrial Communications Systems as essential producing tools! This use of RCA Industrial Commu- nications Systems —like the other ele- ments of our "Beat the Promise" Cam- paign —grew out of a spirit we expressed in a statement published in September, 1941: "With RCA Victor, National De- fense comes first. By comparison, we hold nothing else important." RCA Victor invites from all firms now engaged in war production, inquiries con- cerning this system or any other part of the "Beat the Promise" Campaign. Address Dept. BTP-XA. Lucy Monroe, RCA Victor's Director of Patriotic Music, is conducting song fests at various indus- trial plants. RCA Victor will make her available to all firms in war production as her schedule permits. BUY U. S. WAR BONDS EVERY PAYDAY No. IS5588 RCA VICTOR RCA Manufacturing Company, Inc., Camden, New Jersey A service of the Radio Corporation of America No, 1S5442 ws ^ THE BATTLE OF PRODUCTION IKBWJS' IffSWR'W* Three of the many full-color production-stimulants prepared by employees of RCA Victor as part of the "Beat the Promise" Cam- paign—and available, at cost, to other manufacturers of military equipment. As this advertisement went to press, 90 companies had adopted, in whole or part, the "Beat the Promise" material. Posters shown measure approximately 20" x 27". The central piece is a display 42" long—the tug-ofwar figures slide forward or back- ward to indicate the current status of production.