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of the RCA Victor Division. Today there are nearly 400 employees en- gaged in the business of providing RCA Service. To peer into the future is always hazardous. However, RCA Service Is planning for continued steady growth in the coming years. Service Needs Expand We see contract service not only for theatre sound, but for theatre television. We see the coming need for skilled service personnel when home television makes its bow after (lie war. Beginning in Eastern Metropolitan areas, service needs will naturally expand as television broadcast links are added. More men will be required as the network develops South and West. At the same time, there will be millions of new radios purchased, and field educational programs for distrib- titors and dealers will continue as in the past. We see rapidly increas- ing service demands in the near fu- ture in the industrial electronic heat field. The potential require- ment for both equipment and serv- ice in the Industrial Sound field are tremendous. And when you stop to think of the Electron Microscope, 16 MM film machines, police, avia- tion, and other communications equipment, Beverage Inspection machines, facsimile, broadcast and television transmitters, and so on —well, just let your imagination carry on. But, whether the future sees a wrist model of a personal radio, or a 1,000 KW transmitter, RCA Serv- ice will be ready and able to handle it efficiently and [iromptly. - T j jt , .<j- -?rr-'.rn,:Tn^yWi" CBiiC M rt l RCA SERVICE-WORLD WIDE s RCA FIELD ENGINEERS : LOCATIONS DtC.7.1'-i-H TOTAL 5TAFF I ► LOCATIONS JUNE£0.m4 TOTALSTAFFI THE DOTS ON THIS MAP OF THE WORLD SHOW HOW FIELD ENGINEERS OF KCA SERVICE HAVE EXTENDED THEIR WORK INTO THE MAJOR THEATERS OF BATTLE. WEAF-FM On Display Using newly assigned call letters WEAF-FM, the National Broad- casting Company's frequency mod- ulation station in New York began 7-day-a-week operations on Sepem- ber 24. The station will transmit network programs only, from .3 to 11 p.m., daily. The transmitter, located in the Empire State Building, has been operating since 1939 on an experi- mental basis with call letters of W2XWG. Sponsored programs falling with- in the period of WEAF-FM's oper- ating time will be carried complete with commercials without an added service charge. This dual .service plan was proposed earlier this year in a statement issued by Niles Trammell, NBC President, who said: "Recognizing that cooperation with advertisers is necessary to en- sure a sound economic foundation for frequency modulation, NBC pro- poses that no additional charge be made to advertisers for the use of Companion FM stations during their developmental period. The rate of the standard band stations and the FM stations will be estab- lished on the premise that it is a single service, for one charge until such time as the combined total audience of both standard band and FM stations increases to a point where rate adjustments become de- sirable." RADIO BROADCAST BATTLE A.NNOU.NCE UNDER WATER SOUND RADIO AGE 43