Radio age research, manufacturing, communications, broadcasting, television (1941)

Record Details:

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first conducted the NBC Symphony Orchestra Arturo Toscanini directs l6 concerts in this, his tenth season with the NBC Symphony Orchestra For the past ten years ... or e\er since that memorable C^hristmas night when Tosca- nini first conducted the NBC Symphony Orchestra . . . millions of listeners have heard, over the NBC Network, many out- standing musical performances under his inspired baton and those of other world- famous conductors. The NBC S\mphony Orchestra, under this distinguished leadership, has enriched the lives of millions. The first full sym- phony created and maintained for radio broadcasting, it has brought its gifts of fine music performed with the fire of inspira- tion to all listeners. For it is one of the priv- ileges of American radio to make great music accessible to millions. This season, Toscanini will conduct six- teen concerts while Fritz Reiner and Eu- gene Szenkar will be guest conductors in concerts not sponsored directly, but made possible by revenue NBC receives from its advertisers. NBC is proud to provide, not only its facilities, but also the orchestra itself— the NBC S\inphony Orchestra, every Sun- day, 5:00 to 6:00 PiM (EST). AMERICA'S NO. I NETWORK ...the National Broadcasting Company A Service of Radla Corporation of America