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TELEVISION FOR ST. LOUIS Post-Dispatch Station Goes On the Air with Latest Television Equipment. THE race for the honor of being the first newly equipped post- war television station to go on the air with regular schedules has been won by KSD-TV, St. Louis, Mo., with assistance from the Radio Cor- poration of America and the Inter- state Supply Company, RCA Victor distributors in St. Louis. Although video transmissions were inaugu- rated February 8, officials of the St. Louis Post-Dispatch, owner of the new television station, selected Edison Centennial Week, beginning February 10, as the time to launch programs on daily schedules. Attracted by advertisements in local newspapers, the public re- sponded enthusiastically to the new entertainment service. Thousands flocked to the stores where televi- sion sets were on display and for sale. In some places the throngs blocked the store entrances. Within a short time after their arrival the first shipment of several hundred RCA table model television receiv- ers had been snapped up by eager St. Louisans. Sponsors, too, were not long in making their appear- ance. Thirteen firms bought time on KSD-TV during Edison Week. As the opening date approached and certain pieces of equipment had failed to arrive, KSD-TV officials flew in the essential units from the RCA Victor plant in Camden, N. J. Included in the airborne shipment were several RCA image orthicon cameras which because of their su- persensitivity were widely used during the first week in picking-up street interviews, fashion shows and sporting events outside the stu- dios. The temporary transmitter and antenna provide an effective range of about ten miles but the perma- nent units which ai'e expected to be operating some time this month will include a 20 k.w. RCA transmitter with a range from 35 to 40 miles. The antenna will then be erected on a tower atop the Post-Dispatch building, 550 feet above the street and will deliver signals over an area of 4,300 square miles serving an estimated population of nearly one and one-half million. Superiority of postwar equipment was immediately noted on the screens of RCA receivers. Experts rated the images the best yet achieved in actual transmission. To give flexibility in program- ming, the station's facilities include an RCA radio relay link transmitter and receiver and an RCA 16 mm. projector and film camera. ROBERT COE, CHIEF ENGINEER OF KSD- TV, AND RCA ENGINEER ED RISK EXAM- INE TELEVISION CAMERA AND CONTROL. STUDIO OP KSD-TV AS VIEWED FROM THE CONTROL ROOM. RCA EQUIPMENT IS USED THROUGHOUT. [RADIO AGE 15]