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or Complete Convention— packs dramatic puncii on sound ffifm! CAPTURE all the fire and technique of the sales manager's hottest sales talk. Use it over and over to in- spire distributor and dealer salesmen ... to increase sales. It is being done, with I6mm sound film and RCA Sound Film Projectors. Or, stage an entire convention on sound film . . . and present it with tell- ing effect ... in less time, and at a much lower expense than by methods usually employed. One manufacturer, famous for the size and character of his distributor get-togethers, recently put the meat of a whole week's show on sound film. He ran off his convention in a single day. Results? Many millions of dollars in direct orders, and a high order of distributor enthusiasm. Fur- thermore, briefs from the film were reprinted for use in sales-training work throughout the distributor- dealer set-up. Yes, sound films can be dynamic sales tools—when presented by means of the finest projection equipment. For maximum effect, use an RCA PG-201 l6mm Sound Film Projector. Get vital realism in your show, with crisp, brilliant screen images and lifelike, full-range sound. Perform- ance is comparable in every way to professional theatre showings. RCA Sound Film Projectors are easy to set up, use, and maintain. They give plenty of sparkle and power to the presentation of your sales story. For details address l6mm Motion Picture Equipment, Dept. 66-J, Radio Corporation of America, Camden, New Jersey. 16mm MOTION PICTURE EQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DEPARTMENT. CAMDEN. N.J. In Canada: RCA VICTOR Company Limited, Montreal