Radio age research, manufacturing, communications, broadcasting, television (1941)

Record Details:

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MODERN TOWERS ARE PART OF THE AN- TENNA SYSTEM INSTALLED BY THE RADIO CHIR OK MOZAMHKJIK. AN RCA-EQLIPPED SOIND TELlK GIVES A .MOI)f:RN TOUCH IN THIS ANCIENT SETTING IN FRENCH MOROCCO. Africa — Market of the Future Tour of 15 Cities of "Dark Continent" Rcvcah Possibilities of Great Electronic Developments when Economic Status of Countries Becomes Favorable to World Trade TO MOST of us. Africa has meant "The Dark Continent", land of jiinfrles. deserts and naked savages. After visiting a number of the continent's growing cities, in a 25,000 mile trip planned spe- cifically to survey sales possibilities of the Company's electronic prod- ucts, the author prefers to think of Africa as one of the great markets of the future. After taking off from La Guardia Airport, brief stops were made in England and France before drop- ping down on Tangier as the first of our objectives in Africa. Here the East and the West meet and the result is a rapidly growing, modern city, surrounding a teeming native section. The modern city is based on three things; trade in goods with Spain. Morocco and other parts of North Africa and Europe; the free exchange of all currencies; and a low tax rate which makes it attractive to European corporations as a registration point. The native city, or Casbah as it is sometimes By B. F. Moore, Jr.. Regional Director for Europe, Africa and the Xear East, RCA International Division called, adds the color and romance of the East. The effect of the three points mentioned above is that Tangier, site of RCA Communications' pow- erful station, is expanding rapidly. Office buildings, apartments, and homes are going up everywhere. Business is booming for everybody. As long as normal trade into many countries is hampered by govern- mental restrictions of all sorts, Tan- gier will continue to prosper. A short automobile ride took us to Casablanca, in French Morocco. Most of us first heard of Casablanca after Roosevelt and Churchill held their famous conference there, an epochal event which, incidentally, was completely unknown to the peo- ple in the city until after the lead- ers were on their return journey. Immediately, after the war this city was a paradise for many ex- GI's who engaged in the import business which was thriving be- cause of the peculiar status of the country. The United States Gov- ernment has never recognized French sovereignity over French Morocco but instead continues to recognize the Sultan of Morocco. Under this arrangement the French Government was obliged to issue import permits freely to Americans in business. Although the legal status has not changed, permits are now greatly restricted and business [RADIO AGE 27]