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Television Goes Abroad Crews of RCA Technicians, Transporting Special Equipment, have Demonstrated American Television in Ten Foreign Countries. WHILE television has become a household word to Ameri- cans, it still symbolizes mystery to millions outside the United States who read about its wonders, but cannot enjoy them regularly. How- ever, through the activities of the RCA Victor Shows and Exhibits Division, more than 9,000,000 peo- ple in 10 foreign countries have actually viewed telecasts for the first time. To carry on this mis- sionary work, teams of technicians, acting as emissaries rather than salesmen, have traveled more than 500,000 miles to date, introducing the new medium abroad through on-the-spot demonstrations. On the average of once a week, a Service Company demonstration crew is somewhere "on location," in this country or abroad, telecast- ing a parade, ship launching, re- ligious ceremony, sports event, pub- lic affair, or surgical operation. Attired one day in hip boots and the ne.xt in tails and cummerbund, these nomadic technicians who transport RCA equipment to South America, Sweden, Italy and other far places stand apart from their desk-bound fellow workers. The recent introduction of tele- vision in Sweden, at the interna- By Richard C. Hooper Manager, Shoivs and Exhibits Department, RCA Victor Division. tionally famous Nobel Prize Award ceremony, was a typical overseas assignment. The crew took off for Stockholm on extremely short no- tice, with 6,800 pounds of broad- cast equipment and 56 pieces of I)ersonal luggage. Two TV field cameras; two "life-size" projectors, which give 6- by 9-foot pictures; and an array of 16- and 19-inch receivers were used to set up oper- ations in Stockholm's Concert House. When King Gustav VI presented the coveted awards to the world's leading physicists, chemists, medi- ili ope |i itio bit iec IM «ii cal scientists, and writers, 3,50' .fti spectators witnessed the event, ap nr proximately half of them on RCi iif television sets installed outside th auditorium. In order to give com it plete coverage to the 2V2-hour cen mony, one camera was set up in box on the right side of the stagi to obtain a picture of the presenta tions as seen by the audience, second camera was mounted on balcony at the rear of the stage ti cover the entire audience. To enable the King, his roya* family, and others seated in thf orchestra to observe the techniea perfection with which the cere-'l monies were reproduced on televi- sion, a 16-inch receiver was in- stalled at the base of the speaker's rostrum, facing the audience. Other direct-view receivers and two pro- jection models were installed out- side the main hall to accommodate the overflow crowd. Additional eciuipment was placed in Stock' holm's Cinema Royal, which was filled to its 1,000-seat capacity. As is often the case with foreigni assignments, the crew faced a tecb nical problem before it could prO' ceed with the actual telecast. Swe- den uses 50-cycle electric power,, while RCA equipment is designed : RCA TELEVISION CAMERAS AND RECEIVERS, INSTALLED IN STOCKHOLM'S CONCERT HOUSE, BROUGHT A CLOSE-UP VIEW OF THE FAMOUS NOBEL PRIZE AWARD CEREMONY TO THOUSANDS OF EAGER SPECTATORS INSIDE AND OUTSIDE THE AUDITORIUM. # %' .»=» \u_ # ^ ■il^5^.""•■