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MFBIIl T A TV camera and commentator go into the plant of Foote Mineral Company to explain factory operations to o meeting of the firm's stockholders. From this monitor room, set up at the Foote Mineral factory, program directors control the TV camera pick- ups and the film sequences. Stockholders "Tour ^ Their Plant Through Eyes J \~J iriTlNG up and running a 10-ring circus for a one-day stand in a busy industrial plant might seem to enjoy top rating as the neatest trick of the year. But those who watched the preparation and production of the first televised plant tour for a stockholders' meeting, staged February 2 1 at the Exton, Pa., plant of the Foote Mineral Co., would have the facts to argue any such contention. Robert D. Drake, Foote's advertising manager, con- ceived the ide.i of the unusual telecast when he saw an RCA Victor TV demonstration last fall at the Exposition of the Chemical Industries in New York. He explored the idea with Richard H. Htxiper. manager of the RCA Victor Shows and Exhibits Division, and detailed plans, charts, and script were then worked out. Arrangements were coordinated for Ftxite by Otto W. Renner. Jr., of Renner Advertisers, Philadelphia. In undertaking the job, RCA Victor's globe-trotting TV production crew, despite a wide and varied experi- ence, was stepping off on new ground. But the field was recognized as one of substantial promise, and that prom- ise has certainly been expanded by the success of this debut performance. The closed-circuit (wired ) telecast enabled more of TV Cameras than 250 stockholders to see new facilities and watch key operations at widely separated locations on the 81- acre Foote property without leaving their seats in the plant cafeteria, where the meeting was held. One se- quence of the show, made possible by televised film, brought the stockholders a glimpse of activities at Foote's new Kings Mountain holdings, near Charlotte, N. C, where the company "bought a mountain" containing the nation's largest known source of spodumene, an ore from which litliiiitn is extracted. To stage this initial stockholders' TV tour, RCA Victor installed and operated the largest closed-circuit system yet etnployed for a service of this type. The equipment, valued at more than 580,000, included four image orthicon field cameras. 1800 feet of camera cable, 1200 feet of microphone line, a TV film camera chain, twelve 17-inch home TV receivers, and all the auxiliary equipment needed for a complete control and monitoring station. lour Cameras Covered Seven Locations The cameras were initially set up in four strategic locations, and some were swiftly moved when the script permitted, according to a time schedule carefully worked out in advance, to permit coverage of a total of seven RU0\O AGE n ■mmm