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Millions Will Watci Pageantry of Presidential Inauguri by Television JL ELEVIEWERS tuned to NBC will, in effect, be riding at the head of the Presidential inaugural parade on Tues- day, Jan. 20, 1953, when the network's five-hour telecast and three-hour radio broadcast carry to the nation a com- prehensive account of the change in the nation's ad- ministration. Four of the five TV hours, as well as the radio broad- cast of the historic event, will be sponsored by General Motors. The swearing-in ceremonies which will take place at noon at the East Portico of the Capitol, and the inaugural speech of President Eisenhower will be broad- cast and telecast by NBC as an unsponsored public service. Beginning shortly before noon, NBC will escort the inaugural parade from the White House to the Capitol. Other NBC cameras will scan the parade from a vantage point opposite the presidential reviewing stand in front of the Executive Mansion. This service will continue until 2:30 for radio, and approximately 4:00 for tele- vision. For the first Republican inauguration in 20 years, NBC will call in key personnel and latest model equip- ment from broadcast centers across the country. Fifteen fixed and mobile electronic cameras and 50 microphones will assist 25 reporters and commentators to capture the whole story of inaugural day. A news and engineering staff of 250 will work behind the scenes. Special mobile TV units equipped with studio-type cameras and with NBC's new hand-sized TV camera, back-pack radio transmitters, a telescopic skylift to elevate cameras and commentators above the heads of the crowd, these and many other devices will be pressed into service on "In- auguration Day." Half a dozen film-camera crews, a complete film laboratory staff and rapid on-the-spot de- velopers will supplement NBC's live coverage of the parade. ■William R. McAndrew, NBC manager of news and special events, will be overall producer of NBC's tele- vision coverage of inauguration day. Joseph O. Myers is radio producer. Charles C. Barry, vice-president in charge of programming, and Davidson Taylor, network director of public affairs, will supervise activities. NBC will coordinate its inauguration coverage from network studios in the Wardman Park Hotel in "Wash- ington. There will be six different camera and micro- phone emplacements along Pennsylvania Avenue be- IJlMf l»Il!i:!!IlllR^|n||!!IIIini llllil Scenes sch as this one at the East Portico of the Nation's Capitol,vill be viewed on Inaugural Day, January 20, by millios of TV set owners from coast to coast. NBC will brodcast the ceremonies by radio and television. tween tj "White House and the Capitol, route of the inaugur. parade. NB( technicians have been perfecting plans for "Inauguition Day" since the morning after the election. Every ica which might possibly contribute to a public service jogram of national interest has been developed and interated into plans for the multi-hour telecast and broadca; NBC officials have been conferring continu- ally wit the Inaugural Committee to insure the most complet coverage of the ceremonies. 8 RADIO AGE