We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
NBC's Film Division: irhat it is—binr it openites By Robert W. SarnofF Vice President in Charge of Film Division, National Broadcasting Company A, , closely-knit activity which has expanded so rapidly that to many outsiders it must have appeared to be Topsylike in its growth, the Film Division of the NBC Television network is now functioning as the third principal operating division of the company. The other major operating units are the Networks Division, which includes radio and TV networks, and the Stations Division, embracing the five radio and five television stations owned and operated by NBC. This expansion of the Film Division has been ac- complished in the relatively short period of 10 months since it was established in June, 1952. On March 3 of this year it was set up as a self-contained operation by NBC's president, Frank White. Under this new arrange- ment, we hope to make the Division a centralized source of film services to the network, to the owned-and- operated stations, to our affiliates, and to other enter- prises which may want our help. Currently the Film Division functions with four major departments: sales production, film-and-kinescope operations (which includes the development of our vast film library), and the procurement of films for showing on the network as well as on our owned-and-operated stations. The department heads report to Carl Stanton, di- rector of the Film Division, a recently created position. Stanton was formerly manager of TV network programs for NBC. His task will now be to operate the Film Division and to shoulder much of the increasing ad- ministrative burden, so that more time can be devoted to the all-important job of long-range planning by the vice-president in charge of the Division. The growing sales force, managed by John B. Cron, now has offices in New York, Chicago and Los Angeles —and will open additional offices as markets and sta- tions increase. Among the major film series which are currently offered for sale to local stations and local sponsors all over the world (Canada, Cuba, Mexico and Some of the 15,000,000 feet of motion picture film stored in NBC's Film Library. Italy are already included) are "Douglas Fairbanks Presents," "Hopalong Cassidy," "The LiUi Palmer Show,' "Dangerous Assignment," and a daily and weekly film- news summary. Film Featmes for Local Sponsors Such outstanding NBC network TV series as "Victory at Sea," and "The Doctor" (under the new title of "The Visitor") will soon be offered for local sponsorship in line with our belief that a popular film program should remain available to the general public and to new television stations as they go on the air. In other words, through reissue, these programs will penetrate to millions of homes which m.iy not have been reached on the first run. Fine network programs are a source for syndication after their initial broadcasts. One of the advantages we can now offer local sponsors and stations when we sell an NBC Film pro- gram is a complete, professional and streamlined ad- vertising-promotion-merchandising-publicity-exploitation campaign to go with the program. RAD/O AGE ?5