Radio age research, manufacturing, communications, broadcasting, television (1941)

Be patient: This country you're in was doing things that "old fashioned" way when Daniel Boone was shoot- ing his way West. And maybe it's not such an "old fashioned" way at that! Be international: Don't "gang up" with your American friends all the time. Make friends within the country, among its people. Don't clique up at the "American Colony." In some places the "Colony" is just that—too insulated. Be loyal: And give credit when and where it is due. Be circumspect: Remember a fountain pen can be filled with poison as well as ink. Don't write boomerang letters back to your company, home town, or college paper. Learn the language: Make the eflFort. 'We like to hear our foreign friends speak English. Their language will help you in hundreds of ways. Your wife should- learn it, too. It will help her to cope with many problems. ■We have records that teach some languages. The best way to learn to speak a language is by sound. Have a friend come in for breakfast regularly—and have him speak to you in the language—and then translate it into English. Everyday phrases-—news of the day. In the office, have your secretary speak to you all morning in the language of the country. Make the effort. You'll make a big hit. Be hopeful: Things will get you down, harass your family. Have faith— and work with optimism and in- telligence. Be a good American: This is a constant navigating beacon! Be a good American. North American, that is. You are, in a sense, representing the U.S.A. as well as RCA. To have a little humility is better than to "invent" everything—like the Russians. Be polite: That's the last commandment as well as the first. Remember all the kind things your family taught you—and do them. The Spanish have this say- ing: "No quita lo cortes a lo valiente." Courtesy in no way detracts from valor. If you are ever in doubt as to what to do—do the kind thing. Using these navigating beacons you can be, not a robot, but thoroughly an individual, developing your own personality, living a life of satisfaction. This is a pattern of growth. 'Whether you are to remain in a country for a few weeks or a few years, remember that when you leave, the RCA distributor or the RCA company will benefit from the reputation you have made or will bear the burden of your conduct. You go, but your imprint— your reputation—will stay. The goodwill that surrounds the name of RCA will manifest itself to you wherever you go. Put an RCA monogram in your buttonhole—and be careful. Your pride may do things to you. Airline pilots and hostesses will tell you about RCA transmitters or portable radios they operate; a stranger will introduce himself to you as a theatre man—it will develop he has a big chain of cines in his country—RCA equipped. You will meet wonderful people in many professions and walks of life who know our recorded music, our radio or TV sets, our broadcasting equip- ment, our sound film recorders or reproducers, our electron microscopes, TV transmitters, our diversity receivers, our microwave and VHP radio relay systems —spanning their country, speeding their communica- tions. These are our customers—high on the list of our most valuable resources. Theirs will be a pride of owner- ship, a sense of belonging to a family with dignity and meaning. Our company has the great good fortune to serve the individual, the industry, the government. We cross the lives of people and the lifelines of nations. Our products are instruments of culture and attainment; of social and economic distinction. As new nations emerge and old nations face new problems, we are helping them on all fronts —economic, cultural, ideological—with our products and services. We have a fine name, certainly. And people every- where expect the finest of us—of our products and our men. Doors will open to you because you represent RCA. Remember that when great courtesies are bestowed on you, as they will be. You represent a symbol of suc- cess. You can make it greater. We cannot sit back and let our name alone carry us. We must go to all nations, study their needs, learn how to utilize their many great talents, find the best way to be of service. The better you represent RCA, the more honor you bestow on it and on yourself. 24 RADIO AGE