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fidelity, picture definition and brightness, simplicity of operation in broadcasting and receiving equipment, costs, freedom from interference, and networking. Price of Color Receivers Dr. Jolliffe said that the introductory retail price of the first RCA color television receivers will be between $800 and $1000. The picture size of the first color television receivers will be equal to a 14-inch black- and-white tube. For comparison, Dr. Jolliffe pointed out that the retail price of a 12-inch black-and-white television set introduced in 1939, was approximately $560. However, he said, taking into account the change in price levels —based on the Bureau of Labor Statistics Price Index— this 1939 price would be approximately $1,050 in terms of 1953 dollars. Price Reductions Foreseen "A major item in the price of a color television receiver is the tri-color kinescope," he continued. "The price and size history of black-and-white kinescopes will be followed in color kinescopes. Prices will be reduced and sizes and quality increased as quantity production is attained by manufacturers of kinescopes. "If standards for commercial broadcasting of com- patible color television are adopted by the Commission thus enabling compatible color receivers to be manu- factured on a mass production basis, experience and competition will inevitably result in bringing about sub- stantial reductions in the price of color receivers." Dr. Jolliffe said that the cost of station apparatus for the RCA color television system successfully meets the FCC criterion that it should not be "so high as unduly to restrict the class of persons who can afford to operate a television station." "A television station does not need to equip color studios in order to broadcast network color programs," Dr. Jolliffe said. "The station can take color programs from the network by making relatively minor expendi- tures for equipment and standard stock items, plus in most cases certain additional sums for test equipment. The station operator may expand his operations by adding a color sUde camera, color film equipment and color cameras if he desires to provide programs from local sources. The amount and total cost of such equip- ment will depend on the kind and extent of local color program material the broadcast station owner elects to provide. "The present prices are preliminary estimates based on existing conditions, present equipment designs and limited ptoduction. Provided other conditions remain the same, it is anticipated that substantial price reduc- tions will be made when commercial product designs ate finalized and the production of color equipment in- creases." Tri-color TV kinescopes are inspected during a pilot-production run at RCA's tube plant, Lancaster, Pennsylvania. \ Ul