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Thomas F. Joyce, right, President of Raymond Rosen and Co., Inc., of Philadelphia, receives an inscribed, gold- plated 45-rpm phonograph from Joseph B. Elliott, Executive Vice-President, Consumer Products, RCA, in recognition of the Rosen organization's achievements in sales contest sponsored recently by RCA. Looking on at left is Raymond W. Saxon, now General Sales Manager, RCA Victor Television Division. R. Five Years of Success for the "45" .EVITALIZED by the 43-rpm recording system intro- duced by RCA five years ago, the phonograph-record industry has been lifted to new high levels with more than 200 million "45" records sold, Frank M. Folsom, President of the Radio Corporation of America, said on June 29 in a statement marking the fifth anniversary of the "45." He said that 13 million homes now have turntables capable of playing "45s," and estimated that within another five years the "45" will account for more than 75 per cent of the total record volume. "The '45' records now represent more than 50 per cent of all single records sold," said Mr. Folsom. "The older 78-rpm records are obsolete. So quickly did the '45' gain popularity that by the end of its first year, the sale of '45' records represented 10 per cent of all record sales, and this percentage has steadily increased from year to year. In 1949, when RCA introduced the '45' system, record industry sales totaled $I60 million. This year, because of the interest the system has gen- erated for all types of records, the sales volume for the industry should be greater than $225 million — and the quarter-billion dollar figure is only a matter of time. "The '45' system has won recognition from every quarter, even from those who were its severest critics, and it has given the American public recorded enter- tainment of matchless tonal quality and more music for less money. Today all major record and phonograph manufacturers are producing discs and record-players utilizing the '45' system, yet five years ago great furor was created by what was proclaimed as 'the battle of speeds.' In 1949, those who would have clung to the old and thus deterred progress by not adopting the '45' must now realize that their lack of vision and faith threatened to keep their own business at low levels and prevent the public from enjoying the many advantages of the '45' system. Fastest, Simplest Record Changer "We have made available to the public RCA Victor's unsurpassed library of the world's greatest artists and music on '45' records, as well as on 3314-rpm (long- play) records. And we have provided the fastest and simplest record changer ever developed, designed for the finest possible music reproduction. The results have been extremely satisfactory and dramatically show the value of recognizing the merits of an invention and American ingenuity in creating new electronic instru- ments that keep the art of music in step with scientific progress." RADIO AGE 9