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RCA Introduces Its New Line of Home Instruments Elliott Calls for an Active Merchandisino- Effort and Realistic View of o Industry's Prospects; Emphasizes Role of Second TV Set in Home I RCA Victor will introduce in July a new line of television receivers designed to provide "the greatest values in the company's history," Henry G. Baker, Vice- President and General Manager of the RCA Victor Television Division, announced in mid-June. The line will include 20 basic models in three picture tube sizes —one 17-inch, thirteen 21-inch and six 24-inch receivers •—-with suggested retail prices ranging from $159-95 to $500. With the announcement came disclosure by Jack M. WiUiams, Advertising and Sales Promotion Manager of the television division and the RCA Victor Radio and "\ ictrola " Phonograph Division, that sale of the new TV sets and the new radio and "Victrola" phonograph lines will be supported by the largest advertising campaign in RCA Victor history. A few days earlier, Joseph B. Elliott, Executive Vice- President, Consumer Products, RCA, outlined what he called a realistic attitude toward the prospects and prob- lems facing the radio-television industry—a position that lies between the "feast of an optimist and the famine of a pessimist." Speaking to a convention of the National Association of Electrical Distributors at Atlantic City, N. J., Mr. Elliott said: "Today's business climate in the electronics field calls for level-headed thinking and action. It calls for work—and hard work—with the belief that the reward will be large. It calls for recognized brand merchandise of outstanding values and for a desire on the part of salesmen to demonstrate and establish these values firmly in the mind of the consumer." Sees Demand for Second TV Set Predicting that the public will be in a more receptive mood for television sales during the last quarter of the year, Mr. Elliott added: 'More and more it becomes evident that the day of the second TV receiver is with us. It will soon be a must that in a mixed household of adults and children one screen will not be enough. The football game will hold adult attention for 150 minutes, but most of the yoimgsters will keep on demanding their Westerns at the same time. Through persistent and productive mer- chandising and promotion, we can see that peace is maintained in the family circle." The New Orthophonic High Fidelity "Victrola" Low-Boy phonograph, with 3-speed automatic record changer. The 21-inch Pickford, with vertical tuning controls and two powerful 8-inch speakers behind slanted grille. 72 RADIO AGE