Radio age research, manufacturing, communications, broadcasting, television (1941)

Record Details:

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«a*r:_> .•-v/' c,/ ibNBC w9^.^ One of the two trucks of NBC's Color Mobile Unit in New York before starting its tour. NBC Takes to the Road with Color TV Color television's first studio on wheels—the two- truck Color Mobile Unit of the National Broadcasting Company—focussed its cameras on the famed Biisch estate in St. Louis on June 9, beginning a 10-city tour that will take it through the midwestern and eastern United States for a series of outdoor color features for the NBC network. By the end of June, the NBC color cameras hud televised scenes from Milwaukee's Whitnall Park, the color and activity of life on a modern farm near Chi- cago, and the Ohio Governor's mansion at Columbus. Ahead on the schedule were visits to Cleveland, Wash- ington, Baltimore, Philadelphia, Boston and New York, with a colorful aspect of local life planned for presenta- tion from each city. The features picked up by the mobile unit are being presented on the "Home" and "Today" shows over the NBC network. In every city where either or both pro- grams are seen, local NBC stations and RCA dealers, as well as one or more leading department stores, have been equipped with RCA color TV sets on which the public is able to view the live pick-ups from the field in their natural color. Thanks to the compatibility of RCA color television, the colorcasts from the mobile unit will be seen in black-and-white on monochrome TV sets. The Color Mobile Unit, consisting of two trucks of 20 tons capacity each, is the only one of its kind in existence. Designed by NBC engineers under the super- vision of O. B. Hanson, former NBC Vice-President and Chief Engineer, recently elected Vice-President, Opera- tions Engineering, RCA, the unit made its network debut last January 1 when it covered the Tournament of Roses parade in Pasadena, California. NBC Color "Spectaculars" With the unit on the road for its series of outdoor features, NBC continued preparation for an ambitious schedule of precedent-shattering color "spectaculars" be- ginning in early autumn. Three distinct series of spec- taculars have been planned, each consisting of thirteen 90-minute shows designed to range across the colorful panorama of show business, with participation by the most celebrated stars and directors in existing and origi- nal musical comedies, operettas, contemporary and classi- cal drama, circuses, aquacades and ice shows. Two of the series will be produced by Max Liebman, 74 RADIO AGE