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Color TV Meets the People Another "first" is achieved for color television as RCA Victor Color TV Caravan originates closed-circuit dem- onstration at industrial convention in Chicago. c iOLOR TELEVISION is going out to meet the people, cattied by an RCA Victot Color TV Caravan that already has given thousands of Americans their first taste of an exciting new era in mass communication and enter- tainment. The Caravan, completely equipped to originate live color programs for closed-circuit transmission over 30 RCA Victor color sets carried by the unit, is following in color the precedent set by the RCA black-and-white mobile unit which toured the nation in 1947 and 1948 to introduce television itself to the grass-roots areas of America. At the first stand of the Caravan at the Mid-South Fair in Memphis, Tenn., audiences totalling close to 400,000 men, women and children flocked to see color television during eight days from Sept. 25 to Oct. 3. In early November, the unit travelled to Chicago to participate in the two-day convention of the Graphic Arts Association of Illinois and the Lithographic Tech- nical Foundation, marking the first use of closed-circuit color TV for an industrial convention. During the convention, held at the Morrison Hotel, the Caravan telecast forum sessions by closed-circuit, as well as close-up views of award-winning lithographic color works in the 1954 Litho Awards Exhibit. An additional feature was a telecast talk by John S. Odell, of RCA, on color television from the viewpoint of the graphic arts industry. At its first major public appearence, the Caravan proved the steller attraction of the Mid-South Fair, fol- lowing a pattern which is expected to serve as a precedent for futute appearances in other parts of the country. During the eight days of operation in Memphis, the unit presented closed-circuit programs to receivers lo- cated throughout the fair grounds, and open-circuit programs broadcast by station WMCT, co-sponsor of the Caravan's appearance with the Mid-South Fair Corporation. Tent Serves as Theatre A 150-by-150-foot tent served as a color TV theatre, at one end of which a stage was erected for studio use. Six RCA Victor 15-inch color TV receivers were in constant operation in the theatre tent, and the remainder of the sets wete installed in other exhibit buildings and tents. Working on a regular schedule from 2 to 9 p.m., the Caravan presented 20-minute programs on the hour. More than 100,000 fair-goers visited the theatre itself to witness the demonstration as viewed on the receivers and seen on the stage. Although 500 chairs were set up in the theatre, programs were frequently presented to standing-room-only audiences. The event had been billed well in advance as the first mass demonstration of color TV in the area. It also was the first presentation in the region of colorcasts originating locally and transmitted by WMCT, which RADIO AGE U