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The "Seville," new simplified RCA Victor 21-inch color receiver, has suggested list price of $795. "Use of printed circuits will provide consumers with greater reliability and freedom from service, since each of the printed circuit boards is used in an important phase of the overall circuitry of the chassis," Mr. Seidel said. "Tests, both in the field and in our laboratories, have conclusively proven the advantages of printed circuits for greater reliability and improved performance for viewers. In the new RCA Victor chassis, we believe we are making a more extensive use of printed circuits than anyone else in the television industry." Technical Advances Listed In addition to the wider use of printed circuits, other technical advances in the new RCA Victor tele- vision sets include: 1. A "noise suicide circuit" which automatically sets up voltages to "kill off" various types of interference before the picture on the TV screen is disturbed; 2. Increased second anode voltage, which will pro- vide greater brilliance in the picture; 3. Greater video drive voltage, resulting in better picture contrast; 4. Improved automatic gain control, which assures the consistency of a picture in the face of widely varying signal strengths. "We have sought to create a new concept in tele- vision styling which we call the 'big change,' " said Mr. Seidel. "Not only does the entire line represent the first major change in television styling since the debut of table models and open-face consoles, but the receivers also feature the latest technical developments designed to provide viewers with unsurpassed performance and values. "In designing these new instruments, we asked our engineers, technicians and craftsmen to come up with three things: new and better performance, new and better styling, and new and better value. We are con- fident that the RCA Victor merchandisers and the American public from coast to coast will agree that these objectives have been achieved." 24 RADIO AGE