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Quotes from R CA Dr. E. W. Engstrom, Exec- utive Vice-President, RCA Research and Engineer- ing, at Engineers Club of Minneapolis, April 19, 1955. Industrial Research: "Our great problem today is the proper cultivation and exploitation of the nation's intellectual resources. We must learn to make the most effective use of our research staffs. We must know what we want and what we can expect to get from the research worker. We must understand his motivations and his personal charac- teristics. Having an understanding of these things, we must provide an en- vironment conducive of good research. We must use creative imagination in the administration of research. We must follow this with sound engineer- ing and good business planning. This is effective research, the kind which will maintain our position today and control our destiny tomorrow." Ewen C. Anderson, Execu- tive Vice-President, RCA Commercial Department, to Chicago press repre- sentatives at RCA Labora- tories, June 10, 1955. Patent Licenses and Competition: "Our patent licenses stimulate com- petition. They render impossible mo- nopoly and restraint of any branch of the radio business by RCA or others. They make it impossible for RCA or any of its licensees 'to put on the shelf any radio invention and thus keep it from the public. . . . That these licenses are in the interest of the public, and that the public receives great benefit from them, is beyond reasonable doubt." Robert A. Seidel, Execu- tive Vice-President, RCA Consumer Products, to National Appliance and Radio-Television Dealers Association, Milwaukee, May 17, 1955. Dealers are Important: "Alert dealers, working with pro- gressive, intelligent distributors and manufacturers, form the distribution pattern that has taken television from a dream into the home of 36,000,000 persons. Dealers today have a greater opportunity for progress and profit than at any time since the early kick- off days of television." Dr. Douglas H. Ewing, Administrative Director, RCA Laboratories, at RCA Tube Division dinner, Newark, N. J., April 26, 1955. Broader Tasks for Engineers: "With more enterprises than ever before engaged in the innovation of new systems and devices through re- search and engineering, there is an ever greater need for good engineers in areas hitherto remote or at least totally distinct from engineering! In the field of merchandising, for example, the client who is planning installation of a complete electronic business machine system needs far more than an ener- getic sales talk and prompt delivery of the equipment. These may have sufficed for the simpler types of equip- ment designed to perform existing tasks more efficiently. They will hardly do for complex data handling or micro- wave radio relay systems." W. Walter Watts, Execu- tive Vice-President, RCA Electronic Products, to a press group at RCA's Lan- caster, Pa., tube plant, June 9, 1955. Color Tube Development: "RCA's color tube has been tested and proved through substantial factory production; it has proved itself on the receiver production line; and it has stood the test of nationwide introduc- tion to the public. . . . We know now that we can meet reasonable demands for color tubes — and can accelerate our program to keep pace with the set makers. We know, too, that a number of other tube makers now share our confidence and will produce this type of tube as a demand develops." Edward Stanley, Mar of Public Service grams, NBC, at Scho Radio and Televi University of Indi May 5, 1955. Enlightenment through Exposure: "We are continuously expanding and extending not only those programs which are essentially cultural, such as the NBC Opera Company presenta- tions and the Wisdom Series . . . but we are constantly seeking ways to in- corporate this aspect of our civiliza- tion into every program, even football. This is a small thing, perhaps, but you may have observed that when NBC presents football, the camera takes a little tour of the campus before the game, and there is discussion of what the school does, and some of its dis- tinguished graduates. Just a reminder for the watching millions that it is, first of all, an educational institution." RADIO AGE 31