We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Howdy Doody, shown with Buffalo Bob Smith and Heidi Doody, stars in new daytime color series. RCA, NBC Accelerate Color TV Drive I ' XPANSION of color television service is being ac- celerated by RCA and the National Broadcasting Com- pany with important new developments in broadcast programming and in the production and merchandising of color television sets. The major current advances in the color campaign are these: — Expansion of NBC's color broadcasting schedule to nearly five times as many hours of color as were broadcast last season, including, for the first time, regular daytime color programs. — Completion of arrangements by RCA to purchase an additional 285,000 square feet of building space at Lancaster, Pa., for accelerated production of color television picture tubes. — Inauguration on September 18 of the most ex- tensive advertising drive so far launched by the RCA Victor Television Division to promote its 21-inch color television receivers. NBC Color Programming Discussing the expansion of the NBC color schedule, Robert W. Sarnoff, Executive Vice-President of NBC, described it as a fulfillment of NBC's role in a two- pronged color TV campaign by NBC and its parent organization, RCA. "RCA and NBC are pledged to make color television a truly mass medium as rapidly as possible," he said. "We expect the new NBC color schedule to be a powerful force in that direction." As examples of the increase in color telecasts, he cited these comparisons: In October, 1955, NBC will broadcast 37 hours of live studio color programs, in contrast with a total of 7 hours in October, 1954; For November, 1955, the total will be 41 hours, as against 8!2 hours in November, 1954; In December, 1955, there will be 38 hours of color as against 9 hours in December, 1954. These figures refer only to live studio color pro- gramming and do not include outside pickups such as those for the World Series and football games, and pro- posed mobile unit coverage for such programs as "Wide Wide World," "Today," "Home," and "Tonight," he said. The expanded color schedule includes a number of major sports events, and special programs such as the "Spectaculars," a multi-million dollar motion picture and great dramas, in addition to a number of programs to be broadcast in color on a regular basis. RADIO AGE 7