Radio age research, manufacturing, communications, broadcasting, television (1941)

Besides the Davis Cup tennis matches, the World Series, and the Miami-Georgia Tech football game al- ready broadcast, the color coverage of sports events will include the Notre Dame-Michigan State game on Octo- ber 15; Iowa-Michigan on October 29, and Army-Navy on November 26. Daytime Color Schedule The innovation of regular daytime color presenta- tions started on August 1 when 15-minute color seg- ments were introduced on a daily basis on the popular "Home" program. This was followed on September 12 by the conversion to color of "Howdy Doody," which is now being presented from 5:30 to 6 p.m., New York time, Monday through Friday, from NBC's new color studio 3-K in Radio City, New York. A third step will be taken on October 31 with introduction of "Matinee," an hour-long mid-afternoon color program to be presented from 3 to 4 p.m., New York time. Originating from NBC's Color City in Burbank, Calif., "Matinee" will consist of live dramatic shows produced in Hollywood by Al McCleery and presented as a "national theatre." Referring to the start of daytime color program- ming, Mr. Sarnoff said: "We believe that daytime pro- grams will increase customer traffic in dealer showrooms and generate even greater consumer interest." The array of new color programming also includes these highlights: 1. Milton Berle has become the first leading tele- vision star to be presented in color on a regular basis, opening on September 27 with the first of his series of 13 evening color shows originating at Color City in Burbank; 2. "Color Spread," a new Sunday night Spectacular series presented approximately one Sunday in four, opened on September 11 with "The Skin of Our Teeth," starring Helen Hayes and Mary Martin. Coming attrac- tions in this series are a variety show starring Maurice Chevalier, and a pre-theatrical premiere of the new British color film, "The Constant Husband," starring Rex Harrison; 3. The Sunday afternoon "Hallmark Hall of Fame" series, featuring Maurice Evans, will open in color on October 23 with "Alice in Wonderland," following on November 20 with "The Devil's Disciple." Mr. Evans will produce the series and will star from time to time in its presentations. "Babes in Toyland" and "Peter Pan" 4. The Max Liebman Spectaculars, inaugurated in color last season, will be continued in a series of Satur- day night programs which includes a repetition of last year's successful presentation of "Babes in Toyland." 5. Producers' Showcase, an outstanding feature of last season, is continuing with a color presentation every fourth Monday from 8 to 9:30 p.m. As a part of the series, a repeat performance by Mary Martin in the memorable production of "Peter Pan" has been sched- uled for next January 9. 6. On-the-spot color programming from all parts of the nation will be furnished by the NBC color mobile unit for portions of several shows, including the unique "Wide Wide World" as well as "Today," "Home," "Tonight," and "Howdy Doody." To facilitate these extensive productions, NBC is further expanding its color facilities, already unmatched in the industry. The expansion includes opening of the new color studio 3-K in Radio City, installation of color equipment in the "Home" studio in New York, and acquisition of the Ziegfeld Theatre in New York as a color studio. Expanding Picture Tube Production RCA's plans for expansion of plant space in Lan- caster, Pa., for color picture tube production were an- nounced on September 14 by D. Y. Smith, Vice-Presideni and General Manager, RCA Tube Division. Purchase of the additional 285,000 feet of building space pro- vides RCA with more than 1,000,000 square feet of space at Lancaster, where all color picture production has been concentrated. "This move marks another major step in RCA's program for stepped-up production of color picture Helen Hayes, right, and Mary Martin starred in a two- hour color telecast of "The Skin of Our Teeth." 8 RADIO AGE