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Through a glass panel, Chicagoans will be able to watch action before the color cameras at WNBQ. The First All-Color TV Station Th .he world's first all-color television station will begin operations this spring, broadcasting some ten hours of color programs daily to viewers in the Chicago area. The pioneer station is WNBQ, the NBC-owned sta- tion in Chicago, with studios in the Merchandise Mart. Its conversion to color involves the remodelling of sta- tion facilities on the 19th and 20th floors of the huge building to accommodate three color studios with five live and two film cameras. When the work is done, WNBQ will begin telecasting all of its own locally originated programs in color, in addition to the frequent NBC network color transmissions. The WNBQ conversion is one phase of a $12,000,- 000 program announced by NBC to expand color tele- vision facilities in New York, Chicago, and Hollywood. The other highlights of the program are: 1. Construction of a second color studio at NBC's Color City in Burbank, Calif. 2. Construction of a second color studio in Brook- lyn, in an area adjacent to NBC's present color facilities there. 3. Conversion of the Ziegfeld Theatre in New York into a color studio. 4. Construction of an office building at Color City. 5. Tripling of technical work space at Color City to house the new master control, color-recording, film broadcasting and other technical facilities. 6. 7. Addition of four new color film chains to the network's facilities. Installation of equipment in Color City for re- cording color programs for rebroadcast. 8. Construction of the latest-type master control center at Color City for all West Coast origina- tions, replacing the present master control at the Hollywood studios. Of the total of $12,000,000, approximately $4,750,- 000 is to be spent in New York, $6,000,000 on the West Coast, and $1,250,000 in Chicago. Press Conference via Color TV The WNBQ conversion plan, erecting a new mile- stone in the advance of color television, was announced by Brig. General David Sarnoff during a special press conference which itself involved the first intercity use of closed-circuit color television for such a purpose. General Sarnoff spoke before the color TV cameras at NBC's Colonial Theatre in New York City: with him on the stage were New York press representatives. The Chicago press gathered at the WNBQ studios. During a question period following General Sarnoff's statement, a split screen arrangement permitted two-way vision and conversation over the 700-mile distance. Describing the plan for complete replacement of WNBQ's black-and-white equipment with color equip- ment, General Sarnoff said: RADIO AGE 13