We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
the first network to present color programs on the same time-delay basis which is standard for black-and-white programs. The new lenticular film system, developed jointly by NBC, the Radio Corporation of America and the Eastman Kodak Company, will permit NBC to delay color programs for the West Coast so that they can be seen at the most convenient hours. Highspots of this season's schedule of color program- ming, which has been increased by more than 500 per cent, are NBC's 90-minute "spectacular" productions. These include "Born Yesterday," starring Mary Martin and Paul Douglas; the Old Vic production of "Romeo and Juliet," starring Claire Bloom; Alfred Lunt and Lynn Fontanne in "The Great Sebastians"; the Esther Williams Aqua Spectacle; the Sonja Henie ice show; the world-renowned Sadler's Wells Ballet performing "Cinderella"; the Anatole Litvak production of "Mayer- ling," starring Audrey Hepburn and Mel Ferrer; George Bernard Shaw's "Man and Superman"; the William Wyoer production of "The Letter"; Sol Hurok's "Fes- tival of Music"; the TV Emmy Awards; an original musical "Jack and the Beanstalk"; and "High Button Shoes." Announcement of New Color Schedule The complete programming schedule was outlined by Mr. Sarnoff during a special 50-minute closed cir- cuit colorcast which originated "live" Sept. 10 from the Ziegfeld Theatre, marking initial use of the theatre after its conversion. One of the largest closed circuits in broadcasting history, the program was beamed to audiences assembled at NBC stations in more than 120 cities across the country. Participating in the show, in addition to Mr. Sarnoff, who presided, were Frank M. Folsom, President of RCA; Andrew Heiskell, publisher of Life Magazine; singers Dinah Shore and Vaughn Monroe, and Billie Burke, widow of the late Florenz Ziegfeld. Included in the audience were newsmen, advertis- ing and station executives and distributors of RCA and RCA-Whirlpool, who will co-sponsor the "Saturday Night Spectacular" and "Producers' Showcase" presenta- tions on the NBC network this season. Fifty Originating Stations In increasing its color television coverage of the country, NBC has announced that a total of 50 NBC-TV affiliates, serving areas which include more than 60 per cent of all television homes in the country, will be equipped to originate their own live or filmed color programs by the end of the year. The new total repre- sents an increase of 60 per cent over the number of NBC affiliates similarly equipped a year ago. Concurrently, the number of affiliates equipped to rebroadcast network color will increase to 134 by the end of the year, an increase of about 30 per cent from one year ago. Rebroadcasting facilities will serve areas that include 36,700,000 television homes — or about 95 per cent of television homes in the country. The interior of the Ziegfeld, adapted to the color tele- vision era. NBC has maintained much of the original appearance of the theatre in making the conversion from conventional stage to color TV studio. The Ziegfeld's career as a color TV center was launched on September 22 with the Perry Como Show, whose star is shown here on the stage where some of the theatre's great spectaculars appeared. 16 RADIO AGE