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there is boxing every Friday night on both radio and television. College football, including the annual Army-Navy game beginning in 1934, has been a regular fall radio feature, expanding into television as that medium added sight to the announcer's voice. Televised World Series baseball has been on the air annually since the memorable first viewing of the New York Yankees-Brooklyn Dodgers games in 1947. The first year only four stations in the East could be hooked together, compared to the coast-to-coast array of the present day. In the Forefront in Music From the beginning NBC has been in the music forefront. There was that early outstanding concert series known as the "Atwater Kent Auditions." The Boston Symphony was heard on the NBC Network first in 1927. The network was the first to conduct regular broad- casts from the stage of the Metropolitan Opera House in New York, beginning in 1931. By 1937 it had an orchestra of its own — the NBC Symphony — formed especially for broadcasting. Brig. General David Sarnoff, who was responsible for the creation of NBC and whose keen sense of music appreciation was the inspiration behind the orchestra, persuaded the noted conductor, Arturo Toscanini, to return to America from retirement in 1937 to conduct again as maestro of the NBC Symphony. Toscanini held that post through the season of 1954, when he retired at the age of 87. The noted conductor also appeared before the TV cameras on numerous occasions — the first on Match 20, 1947. Growth of Color TV Living color, television's newest and brightest coast- to-coast dress, has set another milestone in the 30-year history of the National Broadcasting Company. Just as in black-and-white television, NBC has pioneered the production of color programs since the "introductory year" of 1953. Today it carries approxi- mately 55 hours a month in special and regular shows. That total ultimately will be increased until the bulk of live programs are in color. Recently announced was a $3,500,000 expansion program of coast-to-coast color facilities for the 1957-58 season. As the new year began, 134 of NBC's 207 television affiliates were ready to carry network color, twenty more than a year ago. Of these, thirty were able to originate live shows in color. Fred Allen was a radio favorite in Fanny Brice made Baby Sn the 1930's and 1940's on NBC. famous on NBC radio net* Maestro Toscanini began conduct- Jim and Marian Jordan, be ing NBC Symphony in 1937. known as Fibber McGee and Mi Comedian Eddie Cantor's first NBC Milton Berle was first major en appearance was in the year 1926. tainer to head his own TV sh January 1957