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TV's 'BlmVmil Mart, Stockton HelfFrich, NBC's Director of Continuity Acceptance, answers viewers' mail. By Martin L. Gross JJ/lvis Presley's original uninhibited rockin' and rollin' on the Milton Berle TV show brought in a torrent of telegrams and letters from outraged parents. All of them ended up on the desk of 45-year-old Stockton Helffrich, NBC's Director of Continuity Acceptance — and the man who decides what you can and cannot see and hear on NBC television programs. Soon afterward, Steve Allen requested Elvis for a guest appearance on his Sunday night show. The touchy question was put to censor Helffrich. His answer: "O.K." Presley could go on, but only if the camera pickups of his "pelvic gyrations" were cut down. The new toned-down Presley, like so much on tele- vision today, is the product of this well-mannered, former page boy's ideas on "good taste." Helffrich's Reprinted from Coronet. June 11 Copyright by Esquire, Inc. 1957 taming of Presley is only one of the many behind-the- screen tussles between the expert blue-penciler and top TV performers — all part of his job of keeping "vul- garity" out of the nation's living rooms. Helffrich and a staff of 35, many working in key cities across the country, carefully scrutinize every script, commercial, old Hollywood film and even Shakespearean classic and popular song for material that might jam the NBC switchboard with complaints. One of his biggest problems has been the female bosom. More than any other man, Helffrich deserves credit (or censure) for covering up the lavish spreads that were synonymous with early TV. For this he has been called a "kill-joy bluenose." In his own defense, he quotes the letter from a mother that spurred him to action. "I'm no prude," the woman wrote. July 1957 23