We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Teenagers, tiring of rock 'n roll, are swinging to ballads. Perry Como is a top all-time favorite. Ballads are a specialty with Dinah Shore, who has had a steady succession of top selling records. loyalties are ever-changing; the passing mood, the newest idol, the importance of being a part of the current trend; all combine to create the youthful demand for the single record. They set their own standards, often to the dismay or amazement of their parents, teachers and older friends. Established Patterns The group of youngsters who swept the record in- dustry into its biggest era are now older, of course, but they have established a pattern for their little brothers and sisters who are discovering for themselves their own preferences as the tastes of the older group are changing and broadening. For this reason the record business is continuing to increase with greater rapidity than ever and it is impossible to put a ceiling on its expectations. For the past few months there has been a decided trend toward ballads. The youngsters are beginning to tire of rock 'n' roll to a certain extent, and are interested in a wider variety of musical fare. They are asking for a better product with better sound and treatment. Their interest in ballads has been increasing and they are par- ticularly impressed by ballads which are given a rhythmic treatment, accompanied by a subtle background beat. Another change that is becoming more and more apparent is the collapse of the lines of demarcation be- tween all types of popular music. At an earlier time, the different sections of the country were strongly identified with their own regional music, but since the advent of TV on a wide national scale, the borderlines have become blurred between country and western, rock 'n' roll, rhythm and blues, and even Latin music. A hit of any one of these types now becomes a national hit rather than just in the area most frequently associated with it. In a sense this blending has created new attitudes on the part of popular singers and musicians who are branch- ing out from the particular type of songs and arrange- ments with which they have been identified in the past. Arrangers are incorporating a wider variety of beats and backgrounds, and the singers themselves are proving their versatility by changing and modifying their styles to suit the new sounds. The interest and enthusiasm for hi-fi has spread rap- idly to the young popular single record buying public. The sales of hi-fi sets have proven that there is a universal interest in a better product with a better sound. Once they have heard the exciting sound improvement that hi-fi supplies they are not content to settle for less. There is no way to predict trends, but indications are that music lovers will be buying more records than ever before. Julius La Rosa has made a rapid climb into the ranks of best selling recording artists. October, 1957 27