We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
NO-C
«,; „-« %isr' 'Sea?
SOLD ON SPO
mm m/
■
■
»* if
w: '»
¥
ADVERTISER: How dh No-Cal and its agency, Paris & Peart, account for the biggest New York sales jump in No-Cal history? They credit Spot Television on WRCA-TV.
No-Cal Board Chairman Hyman Kirseh says, "Spot TV . . . because its high frequency at low cost makes a full saturation campaign financially feasible. And Spot's selectivity allows us to concentrate on our prime sales target — the figure-conscious housewife."
"WRCA-TV," continues Mr. Kirseh, ". . . first, because it commands such a healthy chunk of the New York audience. Secondly, because it offers, an economical saturation schedule of good availabilities. And finally, because the station backs our 30-spots-perweek, around the clock campaign with a complete mer
chandising and promotion program — the headlinemaking Miss No-Cal Contest."
Does Spot Television on WRCA-TV deliver? "Actual sales figures are confidential," says Mr. Kirseh, "but No-Cal is devoting a larger share of a larger advertising budget to Spot TV. Not only have we signed for an increased Spot schedule on WRCA-TV, and renewed our sponsorship of the Miss No-Cal Contest for 1958. but we've also expanded our Spot TV campaign into the Philadelphia market."
Seated, left to right: No-Cal Corporation officials: Lee Kirseh, Treasurer; Hyman Kirseh, Chairman of the Board: Morris Kirseh, President. Standing, left to right: Donald C. Porteous, TV -Radio Director, Paris & Peart; Max Buck., Director of Sales, WRCA-TV; Ed Kenefick, TV Spot Sales Representative, NBC Spot Sales.