The radio annual (1958)

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9&' PHOTOS BY MORRIS H. JAFFE RETAILER: Joseph Reich, Grand Union Supermarket Manager in White Plains says, "Judging from the additional number of cases we've been moving, No-Cal sales have increased appreciably in recent weeks" Retailers and advertisers alike are convinced that NoCal's use of Spot Television pays off right down the line. They know first-hand what adjacencies to the great NBC entertainment lineup and the top local programs can do for advertisers who buy schedules on the television stations represented by NBC Spot Sales. Left to right: Joseph Reich, Grand Union Supermarket Manager, White Plains Shopping Center, New York; Joe Murphy, Merchandising Manager, WRCA-TV ; Irving Ehrlich, Sales Manager, No-Cal Corporation. (nbc) spot sales REPRESENTING TELEVISION STATIONS: HARTFORD-NEW BRITAIN-WNBC NEW YORK— WRCA-TV SCHENECTADY-ALBANY-TROY-WRGB PHILADELPHIA— WRCV-TV WASHINGTON— WRC-TV MIAMI— WCKT BUFFALO— WBUF LOUISVILLE— WAVE-TV CHICAGO— WNBQ ST. LOUIS— KSD-TV DENVER— KOA-TV SEATTLE-TACOMA— KOMO-TV LOS ANGELES— KRCA HONOLULU— KONA-TV