Yearbook of radio and television (1958)

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In spots... there's no substitute for experience ! 'W Ml ^ The successful production of TV commercials requires the expertness that comes from years of experience. In 1948, when Universal-International made a series of spots for Lux, it became the first major film company to use its technical skill and remarkable facilities in the production of TV commercials. Since then, U-Fs roster of clients has grown, and grown, and grown... and now reads like the Blue Book of American Industry. But — the proof of the spot is in the viewing. What Universal-International has done for other successful advertisers, it will do for you! Why not see? U-I TV CLIENT LIST BUDWEISER MARLBORO BURGERMEISTER MERCURY CAMPBELL PARLIAMENT SOUP PEPSI COLA CHEVROLET PHILIP MORRIS CHRYSLER PILLSBURY COCA COLA PLYMOUTH CONOCO PROCTER & CROWN GAMBLE ZELLERBACH QUAKER STATE DE SOTO OIL DODGE RCA DOW CHEMICAL ROBT. BURNS DU PONT SCHICK FORD SHAVERS GEN'L FOODS UNION OIL S. C. JOHNSON U.S. ARMY KELLOGG U.S. NAVY LUX U.S. STEEL UNIVERSAL PICTURES TELEVISION DEPARTMENT New York Office — 445 Park Avenue Telephone: PLaza 9-8000 Hollywood Office — Universal Studio, Universal City George Bole in charge of Production Telephone: ST an ley 7-1211 Write for free illustrated brochure TV FOR THE PROFESSIONAL TOUCH