The radio annual (1958)

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Young t^ RuBicAM9m° Advertising SEW YORK ' CHICAGO ■ DETROIT • SAN FRANCISCO • LOS ANGELES • HOLLYWOOD ■ MONTREAL ■ TORONTO LONDON • MEXICO CITY • FRANKFURT ■ SAN JUAN • CARACAS Low-Cost TV The thing to remember about TV costs is: it's not necessarily the cost-per-minute that counts. It's the cost-per-sale. Television may be costly. But it need not be expensive— if you've got good commercials. 128