The radio annual (1957)

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''How accurate is any rating?" Write for your FREE COPY of this informative booklet* Condensed for quick reading, here are facts and figures for the questions more and more TV and Radio executives and clients are asking, as advertising expenditures zoom. For example: "How accurate is a rating — a rating by any method? How about standard error, in relation to sample size? "How do TV and other media compare for audience interest? "How accurate is personal interviewing? How does It stack up with other methods? "Why do Uncle Sam, foremost researchers, leading advertisers and agencies insist on doorbell ringing for their top research?" Questions like these and many more are answered in this stimulating, thought-provoking little booklet. One of its many timely suggestions may start a whole train of constructive new thinking. And you'll appreciate why Pulse continues to extend its lead as the service with the most subscribers. More than 175 markets listed. We added over 50 for TV in '56 — Pulse's biggest year yet. Remember — your copy is free. Write, or phone Judson 6-3316. em4t4 eU PULSE, lnc> 730 Fifth Avenue New York 19 Los Angeles — 6399 Wilshire Boulevard London, England — 15 Sackville Street, W 1 Largest sampling outside U. S. Census . . . 2,000,000 Different families 108