The radio annual (1957)

Record Details:

Title:
The radio annual
Date:
1957
Publisher:
New York : Radio Daily Corp.
Volume:
Radio annual and television yearbook (1957)
Leaf #:
000142
Language:
English
Collection:
Broadcasting & Recorded Sound, Books, and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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HUNDRED MIllUDN A couple of months ago a milestone was passed when McCann-Erickson TV-Radio billing hit a rate of a hundred million dollars annually. A glance at the accompanying charts shows that this covers every radio and TV network, hundreds of local stations — every kind of programming — every type of commercial. Like all agencies, and most people, we like to set ourselves goals. Probably it was one of our goals to be the first to reach the hundred million mark in this field — but right now there's only time to thank the many people responsible for having done it. The networks and stations who have done so much to bring these media to their present high point of effectiveness . . . the producing outlets and the talent agencies who have contributed so much to the quality of our product. McCann-Erickson, Inc. Network and Regional TV Programs NIGHTTIME Special Programs Cinderella Great Sebastians, The IVIayerlIng Mr. Broadway Romeo and Juliet Ruggles of Red Gap Shower of Stars One Hour Climax Disneyland Jackie Gleason Show Robert Montgomery Presents Studio One Warner Brothers Presents Wednesday Night Fights Half Hour Adventures of Jim Bowie Crunch and Des Death Valley Days Dragnet Esso Golden Playhouse Gale Storm Show, The Lone Ranger National Biscuit Theatre Noah's Ark Texas in Review Quarter Hour Coke Time Esso Reporter Powerland U.S.A. Sohio Reporter DAYTIME Half Hour Lone Ranger Sky King Quarter Hour Bob Crosby Don McNeil Garry Moore Home House Party It Could Be You Mickey Mouse Club Ohio Story Our Miss Brooks Queen For A Day Tennessee Ernie Ford Today Valiant Lady New York, Boston, Atlanta, Cleveland, Detroit, Ctiicago, Louisville, Houstofl, Dollas, Son Francisco, Los Angeles, Portland and offices ttiroughout the world. 132