Yearbook of radio and television (1957)

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0<=>0 ADVERTISING AGENCY TIME BUYERS 0<Z>0 SPRAGUE, JEREMY D., time buyer at Cunningham & Walsh, Inc., B., New York City. Attended Columbia University, B.A., 1955. Single. Entered agency field in 1949 in mail room at Compton. He became radio-TV estimator while there, then joined media research and was promoted to time buyer. In 1954 he joined Cunningham & Walsh as time buyer. Sprague served in the U.S. Navy, 1951-1952, petty officer. Member of New York Athletic Club. STEARNS, JAN. G., time buyer at Doyle Dane Bernbach, Inc. B., 1917, Bangor, Me. Attended Greenbriar College. M. Luellen L. Stearns, 1957. Entered broadcasting in 1943, at WMAS, Springfield, Mass. In 1945 went to Harold Cabot, Boston ad firm, to set up radio department, followed by TV. Became media dir. at Cabot , in 1951. Left in 1952 i — ' to go to Sherman Marquette, which later became Bryan Houston. Joined present agency in 1955. 0<Z>0 0<=>0 ZUVER, RICHARD, time buyer at Compton Advertising, Inc. B., 1931, Massillon, Ohio. Attended Trinity College, class of 1955. Single. Zuver entered the agency field in 1954, at Young & Rubicam, Inc. where he was located in the merchandising department. The following year, he moved to Compton in media statistics. He worked as an assistant time buyer, and in 1956, was named time buyer handling Ivory Soap, and Dash Detergent accounts. O'DEA, THOMAS J., time buyer at Sullivan, Stauffer, Colwell & Bayles. B. 1930, New York City. Attended New York Univ., M. Joan Cook, 1954 ; children, Noreen, 1955, Eileen, 1956. Entered agency field in mail room of Wm. Esty, 1949. In 1951 was associated with U.S. Air Force, until 1952. Rejoined Esty as media coordinator. Became network time buyer in 1953-1954. From 1954-1956, did spot time buying. Joined SSC&B in 1956. o<:r>o o<rso WALSH, JOHN JR., time buying manager, D. P. Brother Advertising Agency. B., 1922, Detroit. Attended tjniversity of Detroit, and Sacred Heart Seminary College, B.A., 1945. M. ^ Marjorie Convery, 1950; children, ..V ^ Elaine, 1951, Ter rence, 1955, Jane, 1956. Walsh was first affiliated with the Maxon Advertising Agency, as an assistant to the media director in the agency's Detroit office. He spent nine years as assistant to the media director, and joined D. P. Brother, 1956. KANE, MARTIN T., manager of broadcast of media, Ogilvy, Benson & Mather, Inc., B. 1921, Stamford, Conn. Attended Dartmouth, B.A., 1943. M. Marie Naphen, 1949; chil. dren, Thomas, 1950; Peter, 1953; Elizabeth, 1955; William, 1956. Entered advertising at Ruthrauff & Ryan as assistant buyer, 1948. Moved to McCann-Erickson in 1950 as time buyer and two years later became a time buyer to Ogilvy, Benson & Mather. Made a manager in 1955. 232