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ADVERTISING AGENCY TIME BUYERS
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RICHARDSON, EDWARD S., time buyer at Geyer Advertising: Agency, Inc., B. 1922, Denver, Colo. Attended CCNY, BBA, 1949. M. Estelle Barash, 1946; children, Kerry, 1950, Scott, 1954. Entered agency field in 1950 in accounting dept. at James A. Coveny, Inc. Moved to W. Earl Bothwell, 1951 in accounting dept. in 1952, to Geyer Adv. as an estimator,
then space buyer. In July, 1956, made a
space and time buyer.
DE LUCA, VINCENT T., manager, media time buying division, Ruthrauff and Ryan, New York. Attended Manhattan College, BBA, 1951. M. Ann Harnaga, May 1954; children, Rosanne. DeLuca entered broadcasting at Kenyon and Eckhardt in 1951. His other time buying experience includes employment at Foote, Cone and Belding in 1953 and in 1954 he entered Cecil and Presbrey Advertising Agency. Services the Flav-r Straws, Sun Oil Co. and New Jet Bon Ami accounts.
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DEKKER, WILLIAM C, vice president and director of all media, McCannErickson Inc., New York Home Office. Attended Univ. of New Hampshire, B.A., 1933; married, 3 children. Joined McCann-Erickson in 1943 to form Central Radio Dept., after serving with Procter and Gamble, New York Herald Tribune and Ted Bates Inc. Made director of
radio time and station relations in 1949;
director of all media in the home office,
1952.
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LAMBERT, DAVID L., time buyer at Benton & Bowles, Inc. B. 1924, Washington, Pa. Attended University of Pennsylvania (Wharton), B.S., 1949. Joined Benton & Bowles in 1954 after various associations with manufacturers. He worked in Benton & Bowles' media research department and became assistant media buyer in 1956. Lambert was made a full time and space buyer in 1956. Services Parliament Cigarettes, Benson & Hedges Cigarettes & Association of Am. Railroads.
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BESS, JERRY, V.P. in charge of radio & TV at Frank B. Sawdon, Inc., B., 1921, South Orange, N. J. Attended Indiana University, B.S., 1943. M. Jean Abelson, 1948; children, John, 1951, Andrea, 1953. Served in U.S. Army 1948 1946, First Lt. pilot in air force. Following discharge, went to Louis G. Cowan, Inc. In 1947, he joined Sawdon as time buyer.
Member of Radio & Television Executives Society.
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CATHCART, EDNA, time buyer at J. M. Mathes, Inc. B., New York City. Widow; children, Mrs. James R. Hutchins, 1927. Entered agency field at Young and Rubicam in station relations department as secretary in 1934. Three years later, joined J. M. Mathes as secretary, working with radio director. In 1942, was promoted to time buyer. Handles all radio and television time buying for all J. M. Mathes accounts. Member of RTFS.
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