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ADVERTISING AGENCY TIME BUYERS
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REINER, MORT, time buyer at Product Services, Inc., B., 1926, New York, N.Y. Attended Syracuse University, B.S., 1950. Single. Entered agency field in 1950 T^Ml "^ '"' ^* Pedlar and Ryan, A^^ ' Inc., in media de
partment. Became an assistant time buyer and left agency in 1952 for the Biow Co. Joined Biow as assistant time buyer. Left there in Nov., 1955 for Product Services, Inc. as time buyer. Services ' Glamorene, Tintair and Continental Wax.
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BAER, NORMAN, radio-TV director & time buyer, Lewin, Williams & Saylor, Inc. B., 1926, New York City. Attended Cornell Univ., University of Missouri and New York Univ., B.A., 1946 (NYU). M. Jo Bernstein, 1949; children, Ellen, 1953. Entered broadcasting in 1948 as writer for DuMont Television Network. Did free lance work until 1952. Went into packaging business with Jerry Gross, and was radio-TV dir. at Hilton & Riggio. In 1956, he came to his present position.
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HUGHES, GORDON R., time buyer, Marschalk & Pratt. B. 1931, New York, N. Y. Attended Columbia University, B.S., 1953. Single. Entered broadcasting in 1953 at Ruthraufl" & Ryan. Came to Marschalk & Pratt in February, 1956. He services CocaCola Bottling Co., Bulova Razor and Mennen Stick Deodorant accounts. In 1951, Hughes was employed in the mail room at Ruthrauff & Ryan while continuing his studies at night. At R & R he was a member of RTES.
GORDON, ROSANNE, time buyer at Product Services, Inc. B., 1928, New York, N. Y. Attended New York University, 1949. Single. Entered broadcasting at Headley-Reed Co., 1949. Left in 1954 for Franklin Bruck Agency. In 1955, moved to Street & Finney, Inc., as assistant time buyer and estimator. Left in 1956 for Television Advertising Associates, Inc. as time buyer. Joined Product Services, Inc., in Feb., 1957. Handles Tintair and Dermagene.
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BERLA, PETER A., time buyer at Benton & Bowles, Inc., B. 1930, Newark, N. J. Berla attended Cornell University, receiving a B.A. degree in 1952. Single. He entered the advertising agency field in 1954, in the research department at Benton & Bowles. Two years later, in 1956, he moved to the media department as a time and space buyer. Served as a first lieutenant in the U.S. Air Force. from 1952-1954.
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ZIEGLER, ISABEL, time buyer at N. W. Ayer & Son, Inc. B., Bayonne, N. J. Attended Simmons College, B.S., 1950. Single. Entered agency field in 1950 at J. Walter Thompson as a secretary. Was then promoted to estimator and assistant buyer. In 1951, moved to the Biow Co., as estimator and assistant buyer. Was later promoted to time buyer.
Left Biow in March, 1956 for N. W. Ayer. Services Philip Morris, Inc.
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