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ADVERTISING AGENCY TIME BUYERS 0<Z>0
ROSS, ALICE, radio-TV time buyer, Franklin Bruck Adv. B. London, England. Attended Columbia University, B.A. 1932. M. Harry J. Alderman, 1946; entered agency work at Lav^frence C. Gumbiner Agency in 1937 ; then to Franklin Bruck as space buyer in 1943; left in 1945 for book business and a year later returned to advertising at Joseph Katz. Came to Franklin Bruck in 1953. Services Coty, Sitrue Tissues, Charles Chester Shoes, North American Accident Insurance, Artistic Cards, Fashion Frocks, Rad Bleach.
GERSTLE, JUSTIN T., media buyer at Benton & Bowles, Inc. B. 1930, New York, N. Y. Attended Yale University, B.A., 1951. Single. Entered agency field in 1952, working in the mail room at Benton & Bowles. Six months later, he moved into the agency's store research department. In April, 1954, he moved to media dept. as an assistant time
buyer. In July, 1955, was named time buyer. Account handled now is Procter & Gamble's Tide.
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DAVIS, HAL, time buyer, Compton Advertising, Inc. B. 1925, Newburgh, N. Y. Attended Marietta College, B.A. 1949. M. Jeanne Rothschild, 1950; children, Wendy Jean, 1952, Gregory Joseph, 1955. Entered advertising as time buyer for Benton & Bowles, 194950. Served as time buyer for Doherty, Clifford, Steers & Shenfield, Inc., 1951
53; came to the Erwin Wasey Agency in
1953-56. Joined Compton Advertising, Inc.
in 1956.
PETERS, LEONORA F., time buyer at N. W. Ayer & Son. B. Edinburgh, Scotland. M. Charles Pet ; ers, 1947; entered I agency field in 1946 as estimator at Kastor, Farrell, Chesley & Cliff'ord. Became an assistant time and space buyer. Moved to Biow Co. in 1951 as estimator and assistant time buyer. Was promoted to time buyer. Left in July, 1956 and in Dec, 1956, joined Ayer as assistant on Philip Morris Account.
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MULLIGAN, BERTRAND F., head time buyer at Compton Advertising, Inc. B. 1925, Staten Island, N. Y. He attended University of Miami. M. Thelda Cordani, 1955. Entered broadcasting as an announcer with radio stations. He served in Sales Service Department of the American Broadcasting Co., New York, and joined Compton Advertising, Inc. in
1953, and became the head time buyer in
February 1957.
LIDDEL, ROBERT, time buyer at Compton Advertising, Inc. B. 1929, Washington, D. C. Attended University of Virginia, B.A. 1952. M. Virginia Sheaff, 1952; children, Robert, Jr., 1956. Entered broadcasting at Compton in 1952 as media research clerk. Became a time buyer in January, 1954. Services the Comet, Ci-isco, Drene and Duz accounts for Procter & Gamble.
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