Radio annual (1954)

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TELEVISION LIFE MAGAZINE JANUARY 1954 After 19 years at NBC, Bill Stem made headlines by suddenly switching to ABC. The top sports commentator moved trophies, portable recorder, and Inga (secretary) — despite the year left on his NBC contract. What's more. Bill had just been wooed & won by a new sponsor. The question making the rounds was: Why did he hand over this lucrative setup to ABC instead of NBC? The inside story is that Bill was not happy at NBC — hadn't been for several years. He felt that he was being wasted. Furthermore, he was obliged to slant his sports news. The same Stern who'd reached the top by way of fresh, hot news — plus a resonant voice and diction that left no doubt as to who was on first. The taboos and pressures from within inevitably resulted in stale news items. There was also the rule of eternal praise for the Yankees, right or wrong. Stern's not anti-anything. He simply feels that there are several worthy ball clubs. As an impartial reporter who likes to do his work in his own way, Bill did the only thing possible — he opened the nearest door, and walked out. . . . THANKS TELEVISION LIFE MAGAZINE and RADIO-TELEVISION EDITORS 1088