Radio annual (1938)

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IRVING REIS EVAN ROBERTS In the activity I of furthering better drama on the air, Irving Reis and his Columbia Workshop productions the past year were well in the lead. Unfortunately for radio, I the movies finally enticed playwright-producerdirector Reis to Hollywood — which ought to be another lesson to radio to take better care of its talent. Appointed b y Washington as a $1 a year man to carry out his own plan to organize a WPA Federal Theater Radio Division, Evan Roberts made this project one of the most prolific producers of shows in radio, with particular emphasis on shows of artistic as well as entertainment merit. His cultural -educational qualifications resulted in his being made consultant for 20th Century Fund, radio forum created by the late Edward A. Filene. • JOHN V. L. HOGAN • A leading proponent of quality and cultural programs, John V. L. Hogan, owner and operator of WQXR in New York, made considerable progress the past year in building up a steady following of class listeners. Success of his policies has aroused discussion in the future possibility of different stations going in for specialized forms of broadcasting. • POWEL CROSLEY, JR. • There was a bit of excitement in the 1937 radio life of Powel Crosley, Jr. First, the Washington fuss over WLW's 500,000 watts; then when Crosley signed Charles Michelson, Democratic party publicist, as public relations man; creation of WLW Line, naming Transamerican as rep, change in g.m. for Crosley Corp. and a few other items. JAMES D. SHOUSE • Giving up the general managership of KMOX, the CBS outlet in St. Louis, James D. Shouse moved up to Cincinnati, where he is now known as vicepresident of Crosley Radio Corp. in charge of broadcasting activities. As such, he is g.m. of WLW and WSAI, with Robert G. Jennings as assistant g.m. and general sales manager. • GEORGE ENGLES The artists service division of NBC had to keep on its toes throughout 1937 more than ever before, what with dearth of talent, keen competition for names, continual clamor for new finds, and what not. On top of it all — or probably as a result of the strain — George Engles, v. p. in charge of this service, wound up in a hospital for an operation. 125