Radio annual (1938)

Record Details:

Title:
Radio annual
Date:
1938
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1938)
Leaf #:
000142
Language:
English
Collection:
Year Book and Broadcasting & Recorded Sound
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
April 18, 2024
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time leader . . . twice! For the second consecutive year, Columbia continues its leadership in all three major -phases of network advertising: Columbia, in 1937, carried the greatest dollar-volume of advertising of any network in the history of radio J* Columbia, in 1937 , was the choice of more of the country's leading advertisers than any other networks* Columbia, in 1937 , continued as the world's largest radio network.*** This record, of course, is not Columbia's alone. It was made by the most careful buyers of advertising in the world— who increased their average expenditure for Columbia Network facilities this year over last by 25.9 % . *And did so last year. **And has been for four consecutive years. ***And has been for five consecutive years. 130