Radio annual (1938)

Record Details:

Title:
Radio annual
Date:
1938
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1938)
Leaf #:
000224
Language:
English
Collection:
Year Book and Broadcasting & Recorded Sound
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
April 18, 2024
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PERSONNEL President John Shepard 3rd Commercial Manager Richard Voynow Advertising Manager C. McVarish Artists Bureau Head Van Sheldon Station Manager Joseph Lopez Sales Manager. Fred Rowe Publicity Director Al Stephenson Chief Engineer Garo Ray POLICIES Accepts liquor advertising restricted to facts concerning product. Other policies same as Yankee Network. Constant personal contact is maintained with the wholesale jobber and retail trade by members of the staff, as merchandising aids. REPRESENTATIVE i Edward Petry & Co., Inc. ♦ WDRC "THE ADVERTISING TEST STATION IN THE ADVERTISING TEST CITY" HARTFORD— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1330 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: WDRC, Inc. OPERATED BY: WDRC, Inc. BUSINESS ADDRESS: 750 Main St. PHONE: 7-1188-9. STUDIO ADDRESS: 750 Main St. TRANSMITTER LOCATION: Blue Hills Ave., Bloomfield. TIME ON THE AIR: 7:00 A.M. to 1:00 A.M. (daily); 9:30 A.M. to 1:00 A.M. (Sunday). NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President Franklin M. Doolittle Commercial Manager Wm. F. Malo Advertising Manager Wm. F. Malo Chief Announcer Walter Haase Station Manager Franklin M. Doolittle Sales Manager Wm. F. Malo Publicity Director Walter Haase Musical Director Sterling V. Couch Chief Engineer Italo Martino POLICIES No liquor advertising — beer accepted. No foreign language accounts. Complete merchandising service at cost. REPRESENTATIVE International Radio Sales WTHT "THE VOICE OF HARTFORD" HARTFORD— EST. 1936 MUTUAL— COLONIAL FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: The Hartford Times. OPERATED BY: Same. BUSINESS ADDRESS: 983 Main St. PHONE: 7-6481. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 7:00 A.M. to midnight. NEWSPAPER AFFILIATION: The Hartford Times. NEWS SERVICES: Press Radio Bureau and Associated Press. TRANSCRIPTION SERVICES: Associated Music Publishers, Standard Radio. PERSONNEL Station Manager Cedric W. Foster Commercial Manager Norbert O'Brien Program Director Walcott Wyllie Chief Engineer Richard K. Blackburn POLICIES Takes no liquor advertising of any kind or nature whatsoever. Will take foreign language programs but reserves at all times the right of absolute supervision of accounts on such programs. Merchandising: Able to accord commercial program news space in The Hartford Times but not too heavy a story. The Times will not publicize its own programs fo the exclusion of the other stations in Hartford and feels that too much publicity is taking an unfair advantage. REPRESENTATIVE J. P. McKinney & Son WTIC HARTFORD NBC (RED)— YANKEE NETWORK FREQUENCY: 1040 Kc. POWER: 50000 Watts. OWNED BY: Travelers Indemnity Co. OPERATED BY: Travelers Broadcasting Service Corp. BUSINESS ADDRESS: 26 Grove St. PHONE: Hartford 2-3181. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Avon. TIME ON THE AIR: (Daily) 6:00 A.M. to 1:00 A.M.; (Sunday) 8:45 A.M. to 1:00 A.M. NEWS SERVICE: Yankee Network News. TRANSCRIPTION SERVICE: World Library Service. PERSONNEL Chief Announcer Fred Wade Station Manager P. W. Morency Sales Manager J. F. Clancy Publicity Director G. Malcolm-Smith Musical Director Moshe Paranov Chief Engineer J. C. Randall POLICIES Beer and light wine advertising accepted. Hard liquor advertising is not acceptable to the station. Merchandising in connection with commercial programs is done at the client's expense. All new programs are publicized in our general program resume. REPRESENTATIVE Weed & Company 206