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WKAT...
The Station Where the Nation Comes to Play!
PRESENTS .
NATIONAL COVERAGE— A MASS MARKET—CONCENTRATED IN SOUTH FLORIDA A varied program schedule designed for entertainment . . . news . . . education . . . and other religious, educational, civic and sports programs . . .
WKAT
MIAMI BEACH
1500 KC . . . at the TOP of the dial
: — Western Electric "High Fidelity" Equipment used exclusively.
— Direct United Press Teletype News Service.
— Complete Associated Music Service.
— New Baldwin Pianos and Hammond Organ.
— Program service especially designed for local interest.
— Located in its own accoustically treated studios, entirely air-conditioned — at 1759 N. Bay Eoad, Miami Beach.
WCOA
PENSACOLA, FLA.
INCREASES POWER TO
1.000
Watts LS.
NO INCREASE IN RATES!
Number of radio homes in day-time listening area will be more than five times the number reached by this station in 1937; covering the rich agricultural sections of northern Florida and southern Alabama.
Night-time signal strength, through improved broadcasting facilities of WCOA, will be four times greater than last year!
For extra radio value at no extra cost, include WCOA
on all southern broadcast schedules. Write direct to station or representatives for complete details regarding coverage.
Owned by the News-Journal Company, assuring thorough newspaper cooperation.
Represented by:
JOHN H. PERRY ASSOCIATES
WM. K. DORMAN, Manager
225 West 39th St., New York City— Tele. BRyant 9-3357
Chicago • Detroit • Atlanta (R. J. Bidwell, San Francisco,
Los Angeles)
WIOD
"RADIO CITY OF THE SOUTH" "BEST ON THE DIAL" "
MIAMI— EST. 1926
NBC— (Red and Blue)
FREQUENCY: 610 Kc. POWER: 1000 Watts. OWNED BY: Isle of Dreams Broadcasting Co. OPERATED BY: Isle of Dreams Broadcasting Co. BUSINESS ADDRESS: News Tower. PHONE: 3-6444. STUDIO ADDRESS: News Tower. TRANSMITTER LOCATION: Miami. TIME ON THE AIR: 7:00 a.m. to 12:00 midnight (daily); 8:00 a.m. to 12:00 midnight (Sunday). NEWSPAPER AFFILIATION: Miami Daily News. NEWS SERVICE: United Press. International News Service. TRANSCRIPTION SERVICE: NBC Thesaurus, Associated Library.
PERSONNEL
President D. I. Mahoney
Vice-Pres. and Genl. Mgr Hal Leyshon
Commercial Manager S. A. Vetter
Chief Announcer Bill Pennell
Station Manager Martin S. Wales
Publicity Director Martin S. Wales
Musical Director Earl Barr Hanson
Chief Engineer .Milton C. Scott Jr.
POLICIES
Advertising of alcoholic beverages, excepting beer and wine, not accepted.
REPRESENTATIVE
Craig & Hollingbery, N. Y., Chicago San Francisco, Atlanta
♦
WQAM
"THE VOICE OF TROPICAL AMERICA"
MIAMI—EST. 1921
COLUMBIA BROADCASTING SYSTEM
FREQUENCY: 560 Kc. POWER: 1000 watts. OWNED BY: Miami Broadcasting Co. OPERATED BY: Miami Broadcasting Co. BUSINESS ADDRESS: Postal Bldg.. PHONE: 26121. STUDIO ADDRESS: Postal Bldg. TRANSMITTER LOCATION: 14th St. & Biscayne Bay. TIME ON THE AIR: 6:00 a.m. to Midnight. NEWS SERVICES: United Press, Transradio Press. TRANSCRIPTION SERVICE: World Broadcasting System.
PERSONNEL
President Fred W. Borton
Commercial Manager Norman MacKay
Advertising Manager Norman MacKay
Artists Bureau Head Hazel McGuire
Chief Announcer Walt Svehla
Station Manager Fred Mizer
Sales Manager Norman MacKay
Publicity Director Leslie Harris
Musical Director Jack Thurston
Chief Engineer Ralph Nulsen
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