Radio annual (1938)

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POLICIES Accepts light wines and beer. Will accept liquor when legalized in state. Accepts foreign language programs if English script is furnished and passes usual policy rules. Merchandising: Tabloid "newspapers" delivered to 75,000 homes regularly; blotters supplied on all accounts that are of 52-week duration. Phone service to all women's organizations, etc., informing them of attractions. Letters and post cards to dealer outlets, etc. Expect to turn a portion of our national advertising over to clients. REPRESENTATIVE J. J. Devine & Associates ♦ WGST ATLANTA— EST. 1929 FREQUENCY: 890 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: Georgia School of Technology. OPERATED BY: Southern Broadcasting Stations, Inc. BUSINESS ADDRESS: Ansley Hotel. PHONE: Walnut 8441. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Atlanta. TIME ON THE AIR: Sundays, 7:00 A.M. to 12:00 midnight; Daily, 6:00 A.M. to 12:00 midnight. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Standard Radio. PERSONNEL General Manager W. H. Summerville REPRESENTATIVE E. Katz Special Advertising Agency ♦ WSB "THE VOICE OF THE SOUTH" ATLANTA— EST. 1922 NBC— RED FREQUENCY: 740 Kc. POWER: 50,000 Watts. OWNED BY: Atlanta Journal Co. OPERATED BY: Atlanta Journal Co. BUSINESS ADDRESS: Atlanta Biltmore Hotel. STUDIO ADDRESS: Atlanta Biltmore Hotel. TRANSMITTER LOCATION: Near Tucker, Ga. TIME ON THE AIR: Daily: 6:00 A.M. to 11:00 P.M.; Sunday, 12:00 Noon to 11:00 P.M. NEWSPAPER AFFILIATION: Atlanta Journal. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL General Manager Lambdin Kay Sales Manager John M. Outler, Jr. Program Director Roy McMillen Musical Director Marcus Bartlett Production Manager Lessie Smithgall Commercial Traffic Manager .... Dana Walters Transcription Editor Douglas Edwards News Editor Ernest Rogers Educational Director Louis T. Rigdon Chief Engineer C. F. Dougherty POLICIES All business accepted subject to the "Standard Conditions Governing Contracts and Orders for Spot Broadcasting" adopted by the National Association of Broadcasters in cooperation with the American Association of Advertising Agencies. REPRESENTATIVE Edward Petry & Company WRDW "WHERE RADIO DOES WANDER" AUGUSTA— EST. 1930 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1500 Kc. POWER: 250 Wattsd., 100 watts-n. OWNED BY: Augusta Broadcasting Co. OPERATED BY: Augusta Broadcasting Co. BUSINESS ADDRESS: 10th & Broad Sts. PHONE: 2976-7-8. STUDIO ADDRESS: 10th & Broad Sts. TRANSMITTER LOCATION: North Augusta, S. C. TIME ON THE AIR: 6:30 a.m. to Midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL Sec. & Treas F. J. Miller Commercial Manager T. Bennett Advertising Manager T. Bennett Artists Bureau Head James Davenport Chief Announcer James Davenport Station Manager W. R. Ringson Sales Manager T. Bennett Publicity Director Ben Boeckman Musical Director Al Carris Chief Engineer Harvey Aderhold POLICIES No liquor advertising. Up to date merchandising department for national accounts. REPRESENTATIVE J. J. Devine & Assoc. ♦ WRBL "THE VOICE OF FRIENDLY SERVICE" COLUMBUS— EST. 1928 FREQUENCY: 1200 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: The Columbus Broadcasting Co., Inc. OPERATED BY: Same. BUSINESS ADDRESS: 1420 2nd Ave. PHONE: 4300-1-2. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: 15th Ave.— 30th St. TIME ON THE AIR: 6:00 A.M. to 12:00 A.M., C.S.T. NEWS SERVICE: International News Service. MAINTAINS ARTISTS BUREAU. TRANSCRIPTION SERVICE: Associated Music. PERSONNEL President J. W. Woodruff, Sr. Commercial Manager D. T. Youngblood Artists Bureau Head Elizabeth Alford Chief Announcer Program Director Bill Dougherty Station Manager J. W. Woodruff, Jr. Chief Engineer Oliver Heely 218