Radio annual and television yearbook (1938)

Page scan 000296 from Radio annual and television yearbook

Record Details:

Title:
Radio annual and television yearbook
Date:
1938
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1938)
Leaf #:
000296
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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MISSISSIPPI Population 2,023,000 Number of Families 471,360 Number of Radio Homes 190,970 Retail Sales $178,348,000 Auto Registrations 205,890 WGRM "VOICE OF NORTH MISSISSIPPI" GRENADA— EST. 1937 FREQUENCY: 1210 Kc. POWER: 100 Watts. OWNED BY: P. K. Ewing. OPERATED BY: P. K. Ewing. BUSINESS ADDRESS: McCaslin Bldg. PHONE: 222 & 665. STUDIO ADDRESS: McCaslin Bldg. TRANSMITTER LOCATION: Fair Grounds lx/2 miles south of Grenada. TIME ON THE AIR: 6:30 A.M. to 10:00 P.M. (daily); 9:00 A.M. to 8:00 P.M. (Sunday). NEWS SERVICE: Transradio Press, Radio News Association. PERSONNEL President P. K. Ewing, Sr. Commercial Manager P. K. Ewing, Jr. Chief Announcer Vernon Smith Station Manager P. K. Ewing. Jr. Chief Engineer Fred James POLICIES Beer advertising accepted. No whiskey advertising permitted. Merchandising department contacts all local outlets for national advertisers, and assists in decorating windows, etc. REPRESENTATIVE J. J. Devine Assoc. ♦ WFOR "THE VOICE OF SOUTH MISSISSIPPI" HATTIESBURG— EST. 1928 FREQUENCY: 1370 Kc. POWER: 100 Watts. OWNED BY: Forrest Broadcasting Co.. Inc. OPERATED BY: Same. BUSINESS ADDRESS: 109 Walnut St. PHONE: 55. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Columbia Road. TIME ON THE AIR: 7:00 A.M. to 9:00 P.M. NEWS SERVICE: International News Service. PERSONNEL President C. J. Wright Commercial Manager C. J. Wright Station Manager C. J. Wright Chief Engineer C. H. Dy ess POLICIES Does not accept liquor advertising. Maintains a merchandising service. REPRESENTATIVE J. J. Devine & Assoc. ♦ WJDX "THE VOICE OF MISSISSIPPI" JACKSON— EST. 1929 NATIONAL BROADCASTING COMPANY FREQUENCY: 1270 Kc. POWER: 5000 watts, d.; 1000 watts, n. OWNED BY: Lamar Life Insurance Co. OPERATED BY: Lamar Life Insurance Co. BUSINESS ADDRESS: Lamar Life Bldg. PHONE: (Studio) 7416; Adv. Dept.) 7415; (Transmitter) 6400-J. STUDIO ADDRESS: Lamar Life Bldg. TRANSMITTER LOCATION: Highway No. 51. TIME ON THE AIR: 7:00 A.M. to 11:00 P.M. (daily); 10:00 A.M. to 11:00 P.M. (Sunday). NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President p. K. Lutken Station Manager Wiley P. Harris Commercial Manager C. A. Lacy, Jr. Advertising Manager C. A. Lacy, Jr. Chief Announcer Maurice Thompson Sales Manager Frank Gentry Publicity Director Jack Simpson Musical Director Maurice Thompson Chief Engineer p. G. Root POLICIES Only beer and light wines can be legally advertised in state. Various types merchandising service provided clients at cost. REPRESENTATIVE Craig & Hollingbery 278