Radio annual (1938)

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WGAL LANCASTER— EST. 1922 INTERCITY— MASON-DIXON GROUP FREQUENCY: 1500 Kc. POWER: 250 Watts, d.; 100 Watts, n. OWNED BY: WGAL, Inc. OPERATED BY: WGAL. Inc. BUSINESS ADDRESS: 8 West King St. PHONE: 5252. STUDIO ADDRESS: 8 West King St. TRANSMITTER LOCATION: 8 West King St. TIME ON THE AIR: 8:00 A.M. to 11:00 P.M. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: Lang-Worth. PERSONNEL President J. E. Mathiot Commercial Manager Walter Miller Program Manager Ernest Stanziola Station Manager Walter Miller Publicity Director Paul Rodenhauser Chief Engineer J. E. Mathiot POLICIES No stated special policies. REPRESENTATIVE Paul H. Raymer Company ♦ KYW PHILADELPHIA— EST. 1921 NATIONAL BROADCASTING CO. (RED) FREQUENCY: 1020 Kc. POWER: 10,000 Watts. OWNED BY: Westinghouse Electric & Mfg. Co. OPERATED BY: Same. Programmed by National Broadcasting Co. BUSINESS ADDRESS: 1619 Walnut St. PHONE: Locust 3760. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: RFD No. 4, Norristown. TIME ON THE AIR: 6:59 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President F. A. Merrick Station Manager Leslie Joy Program Manager James P. Begley Sales Prom.-Advertising Manager L. B. Beeuwkes Sales Manager John S. K. Hammann Publicity Director J. A. Aull Musical Director Jan Savitt Chief Engineer E. H. Gager POLICIES Beer permissible. Policies of the National Broadcasting Company otherwise. Merchandising: The merchandising cooperation offered with relation to commercial programs, consists of the sending out, at cost, of dealer and distributor sales letters. Pleased to offer, upon request of the advertiser, suggestions for tying in the product locally with the radio broadcast. WCAU PHILADELPHIA— EST. 1922 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1170 Kc. POWER: 50,000 watts. OWNED BY: WCAU Broadcasting Co. OPERATED BY: WCAU Broadcasting Co. BUSINESS ADDRESS: WCAU Bldg. PHONE: Locust 7700. STUDIO ADDRESS: WCAU Bldg. TRANSMITTER LOCATION: Newtown Square. TIME ON THE AIR: 6:15 a.m. to 1:00 a.m. NEWS SERVICE: Transradio Press. TRANSCRIPTION SERVICE: World Broadcasting System. PERSONNEL President Dr. Leon Levy Commercial Manager Robert A. Street Advertising Manager Thomas Ruane Director of Programs Stan Lee Broza Station Manager Dr. Leon Levy Sales Manager Robert A. Street Publicity Director Kenneth W. Stowman Musical Director Robert Golden Chief Engineer John Leitch POLICIES Neither hard liquor advertising or foreign language accounts are accepted by our station. Does accept advertising for light alcoholic beverages such as beer and wines. Active publicity department that is in constant contact with all newspapers in our coverage area. Sales promotion department develops dealer co-operation, through tie-ins and supplies special premium and merchandising ideas. REPRESENTATIVE Transamerican Broadcasting & Television Corp. (Chicago Office Only) ♦ WDAS "PHILADELPHIA'S ONLY INDEPENDENT FULL-TIME STATION" PHILADELPHIA— EST. 1922 FREQUENCY: 1370 Kc. POWER: 250 watts. OWNED BY: WDAS Broadcasting Sta., Inc. OPERATED BY: WDAS Broadcasting Sta., Inc. BUSINESS ADDRESS: 1211 Chestnut St. PHONE: Locust 7400— Race 7474. STUDIO ADDRESS: 1211 Chestnut St. TRANSMITTER LOCATION: Woodside Park. TIME ON THE AIR: 7:30 a.m. to midnight. MAINTAINS ARTISTS BUREAU: TRANSCRIPTION SERVICE: Langworth & Wentworth, NAB Library. PERSONNEL President Alexander W. Dannenbaum Vice-President-General Manager. .P. J. Stanton Commercial Manager. A. W. Dannenbaum, Jr. Advertising Manager Jerry Stone Artists Bureau Head Harold Davis Chief Announcer Harold Davis 345