Radio annual and television yearbook (1938)

Record Details:

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WPRO PROVIDENCE COLUMBIA BROADCASTING SYSTEM FREQUENCY: 630 Kc. POWER: 1000 Watts, d.; 500 Watts, n. OWNED BY: Cherry and Webb Broadcasting Co. OPERATED BYi Cherry and Webb Broadcasting Co. BUSINESS ADDRESS: Metropolitan Theatre Bldg. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: E. Providence. TIME ON THE AIR: Sunday, 8:00 A.M. to 12:00 midnight. Week Days, 6:00 A.M. to 1:00 A.M. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL General Manager Stephen P. Willis Commercial Manager William T. Bush POLICIES Advertising of alcoholic beverages not accepted, excepting beer and wine. REPRESENTATIVE Paul H. Raymer Co. SOUTH CAROLINA Population 1,875,000 Number of Families 391,580 Number of Radio Homes 190,450 Retail Sales $248,206,000 Auto Registrations 278,829 WAIM "THE VOICE OF THE ELECTRIC CITY" ANDERSON— EST. 1935 COLUMBIA BROADCASTING SYSTEM FREQUENCY: 1200 Kc. POWER: 100 watts. OWNED BY: Wilton E. Hall. OPERATED BY: Same. BUSINESS ADDRESS: 115 E. Market St. PHONE: 800. STUDIO ADDRESS: Anderson College. TRANSMITTER LOCATION: Same. TIME ON THE AIR: 6:00 A.M. to midnight. NEWSPAPER AFFILIATIONS: Anderson Independent, Anderson Daily Mail. NEWS SERVICES: Transradio Press, Press Radio. MAINTAINS ARTISTS BUREAU: TRANSCRIPTION SERVICE: C. P. MacGregor, LangWorth. PERSONNEL President Wilton E. Hall Commercial Manager Ennis Bray Advertising Manager Warren McKee Artists Bureau Head Edith Hall Chief Announcer-Program Director Jimmie Bulleit Station Manager Ennis Bray Sales Manager Ennis Bray Publicity Director G. Paul Browne Musical Director Homer Christopher Chief Engineer J. E. Peoples POLICIES Does not accept liquor advertisements, except wine and beer. Accepts foreign language programs. Contacts dealers and jobbers and arranges window displays. Large mailing list and cooperation with two local newspapers as well as 15 newspapers in surrounding area. REPRESENTATIVE J. J. Devine & Assoc. wcsc "SERVING COASTAL CAROLINA" CHARLESTON— EST. 1930 NATIONAL BROADCASTING COMPANY FREQUENCY: 1360 Kc. POWER: 1000 Watts, d.; 500 watts, n. OWNED BY: The South Carolina Broadcasting Co., Inc. OPERATED BY: The South Carolina Broadcasting Co., Inc. BUSINESS ADDRESS: Francis Marion Hotel. PHONE: 344. STUDIO ADDRESS: Francis Marion Hotel. TRANSMITTER LOCATION: St. Andrews Farm, one mile west of city. TIME ON THE AIR: Sundays— 8:00 a.m. to 12:00 midnight; daily — 7:00 a.m. to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President W. Frank Hipp Station Manager J. M. Rivers Chief Announcer Wm. A. Mayhew Sales Manager J. M. Rivers Publicity Director Francis Fitzgerald Program-Musical Director. . .Francis Fitzgerald Chief Engineer J. B. Fuqua POLICIES Beer and wine advertising accepted. Liquor advertising declined. No foreign language accounts accepted. Dealer surveys made and display material distributed. Program releases by sponsor name published in Carolina Coastal News. Publicity on programs mailed on station letterhead to dealer list, client defraying postage. REPRESENTATIVE Free & Peters, Inc. 353