Radio annual and television yearbook (1938)

Page scan 000372 from Radio annual and television yearbook

Record Details:

Title:
Radio annual and television yearbook
Date:
1938
Publisher:
New York : The Radio Daily
Volume:
Radio annual (1938)
Leaf #:
000372
Language:
English
Collection:
Broadcasting & Recorded Sound and Year Book
Format:
Annuals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 18, 2024
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WIS "SERVING A STATEWIDE AUDIENCE FROM COLUMBIA" (DAY) "THE LIBERTY LIFE STATION" (NIGHT) COLUMBIA— EST. 1930 NATIONAL BROADCASTING COMPANY FREQUENCY: 560 Kc. POWER: 5000 watts. d.; 1000 watts, n. OWNED BY: Station WIS. Inc. OPERATED BY: Station WIS, Inc. BUSINESS ADDRESS: 1811 Main St. PHONE: 2213522136. STUDIO ADDRESS: 1811 Main St. TRANSMITTER LOCATION: Bluff Road. TIME ON THE AIR: Daily— 6:45 a.m. to 12:00 midnight. Sundays, 8:00 a.m. to 12:00 midnight. NEWS SERVICE: United Press. TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President W. Frank Hipp Commercial Manager J. D. Saumenig Advertising Manager J. D. Saumenig Chief Announcer Victor H. Lund Station Manager G. Richard Shaft© Sales Manager J. D. Saumenig Publicity Director Floyd D. Rodgers Musical Director Victor H. Lund Chief Engineer Scott Helt POLICIES Beer and wine advertising accepted but liquor advertising declined. Foreign language accounts declined. Merchandising cooperation in the form of dealer surveys, placing display material, and program publicity are offered without charge. Direct mail program publicity is available in reasonable quantity, client to defray postage. Feature stories and display boxes in weekly program publication used to publicize programs. Display advertising in daily paper lists programs by sponsors' name. REPRESENTATIVE Free & Peters, Inc. ♦ WOLS FLORENCE— EST. 1937 FREQUENCY: 1200 Kc. POWER: 100 Watts. OWNED BY: O. Lee Stone. OPERATED BY: Same. BUSINESS ADDRESS: Sanborn Hotel. STUDIO ADDRESS: Same. TRANSMITTER LOCATION: Charleston Highway South of Florence. TIME ON THE AIR: 6:00 A. M. to local sunset. NEWS SERVICE: Transradio Press. PERSONNEL President O. Lee Stone Commercial Manager Henry Mosses Chief Announcer & Pgm. Dir.. . .Wm. F. Melia Station Manager O. Lee Stone Chief Engineer Paul Dillon POLICIES No special stated policies. WFBC "WE FOSTER BETTER CITIZENSHIP" GREENVILLE— EST. 1933 NATIONAL BROADCASTING CO. FREQUENCY: 1300 Kc. POWER: 5000 Watts, d.; 1000 Watts, n. OWNED BY: The Greenville News-Piedmont Co. OPERATED BY: Same. BUSINESS ADDRESS: Hotel Greenville. PHONE: 362-3. STUDIO ADDRESS: Hotel Greenville. TRANSMITTER LOCATION: Gantt Station. TIME ON THE AIR: 6:45 A.M. to 12:00 Midnight. NEWSPAPER AFFILIATIONS: Greenville News. Greenville Piedmont. NEWS SERVICES: United Press, and Associated Press (non-Commercial). TRANSCRIPTION SERVICE: NBC Thesaurus. PERSONNEL President B. H. Peace. Jr. Station Manager B. T. Whitmire Commercial Manager W. S. Lindsay Chief Announcer Mason Dixon Publicity Director Dan Crosland Musical Director Eber Lineberger Chief Engineer Clyde Etheredge POLICIES Accepts beer and ale. but no hard liquor advertising. Foreign language accounts not accepted. Merchandising aid through tremendous reception room space — displays; owned by newspapers therefore full radio page publicity. REPRESENTATIVE Bryant, Griffith and Brunson WSPA "THE VOICE OF SOUTH CAROLINA" SPARTANBURG— EST. 1929 FREQUENCY: 920 Kc. POWER: 1000 watts. OWNED BY: Virgil Evans. OPERATED BY: Virgil Evans. BUSINESS ADDRESS: 155 South Liberty. PHONE: 2900-1-2600. STUDIO ADDRESS: W.S.P.A. Bldg. TRANSMITTER LOCATION: Evanston H'ts. TIME ON THE AIR: 6:00 a.m. to sunset. Maintains ARTIST BUREAU: NEWSPAPER AFFILIATIONS: The Daily News. NEWS SERVICE: United Press. Transradio Press. TRANSCRIPTION SERVICE: Langlois & Wentworth, Associated Music Library. PERSONNEL President and General Manager . . Virgil Evans Commercial Manager Pat McSwain Artists Bureau Head Jas. Mugford Chief Announcer Bill Melia Publicity Director Richard Pattison Musical Director Hal. Moore Chief Engineer Rolit Wallace POLICIES Does not accept liquor or foreign language advertising. 354