Radio annual and television yearbook (1938)

Record Details:

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ij „ MARKETING PLANS call for SCRIPPSHOWARD RADIO in these three cities These four Scripps-Howard radio stations give CONCENTRATED COVERAGE of their markets . . . where sales and sales outlets are concentrated . . . where buying action is faster . . . where there are most buying: dollars and sales prospects. If you are marketing a product in these cities, you can advertise by radio more efficiently, more effectively and at less cost in Knoxville through WNOX, in Memphis through WMC or WMPS, and in Cincinnati through WCPO. WCPO CIN CINNATI Cincinnati's No. 1 News Service Station Affiliated with The Cincinnati Post Featuring localized radio programs 1200 kilocycles • 250 watts day • 100 watts night MEMPHIS WMPS MEMPHIS WNOX KNOXVILLE The first choice in Memphis Affiliated with The Memphis Commercial Appeal NBC Red Network programs 780 kilocycles • 5000 watts day • 1000 watts night The Branham Company, Representatives New ideas for the Old South Affiliated with The Memphis Press-Scimitar NBC Blue Network programs 1430 kilocycles • 1000 watts day • 500 watts night Tennessee's pioneer radio station. Established 1922 Affiliated with The Knoxville News-Sentinel A Columbia Broadcasting outlet 1010 kilocycles • 5000 watts day • 1000 watts night E. Katz Special Advertising Agency, Representatives 360